English-Slovak Dictionary of Communications, Public Relations, and Marketing

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Sources:

1. Dictionary - American Marketing Association - https://www.ama.org/resources/Pages/Dictionary.aspx
2. Glossary of Marketing Terms and Definitions - https://www.thebalance.com/marketing-terms-and-definitions-2295418
3. BELAN, K. (2012). Top 20 New Marketing Terms Which Have Gained Popularity in 2012. http://popsop.com/2012/12/top-20-new-marketing-terms-which-have-emerged-or-gained-popularity-in-2012
4. Publication Glossary of Public Relations terms in 7 Languages, which was prepared in seventies of the previous century by CERP as working dictionary to harmonize PR treminology in Europe. This part of this glossary was elaborated by Dr. Emil Pícha, former Managing Director of ProPublicum agency.
5. English-Hungarian and Hungarian-English Dictionary of Public Relations (Angol-magyar, magyar-angol PR szótár) by György Tábori and Gábor Sarlós,  which was in 1996 published by Hungarian company PeppeR.
6. Study Guide For the Accreditation in Public Relations (APR) Examination.
7. LESLEY, P. (ed.) (1991) The Handbook of Public Relations and Communications (4th ed.). McGraw-Hill 1991.
8. SEITEL, F. P. (2001). The Practice of Public Relations. 8th ed. Prentice Hall 2001.
9. SEITEL, F. P. (1995). The Practice of Public Relations. 6th ed. Prentice Hall 1995.
10. SEITEL, F. P. (2011) The Practice of Public Relations. 11th ed. Prentice Hall 2011. International Edition. ISBN 10: 0-13-705831-4; ISBN 13: 978-0-13-705831-0.
11. BERKOWITZ, E. N. - KERIN, R. A. - HARTLEY, S. W. - RUDELIUS, W. (1997). Marketing. 5th ed. Irwin, McGraw-Hill 1997.
12. BERKOWITZ, E. N. - KERIN, R. A. - HARTLEY, S. W. - RUDELIUS, W. (2000). Marketing. 6th ed. Irwin, McGraw-Hill 2000.
13. BASKIN, O. W. - ARONOFF, C. E. (1988). Public Relations. Dubuque 1988.
14. WOLF, S. (2001). Erstes Deutsch-Slowakisches Marketing Lexikon. Prvý nemecko-slovenský marketingový lexikón. Bratislava : Stimul 2001.
15. Kotler, P. & Armstrong, G. (2008). Principles of Marketing (12th ed.) Upper Saddle River, NJ : Pearson Education 2008.
16. KITA, J. et al. (2010). Marketing. Bratislava : Iura Edition 2010. ISBN 978-80-8078-327-3
17. KRIŽANOVÁ, A. et al (2010). Medzinárodný marketing. (International Marketing) Žilina : Georg 2010. ISBN 978-80-89401-13-0
18. KARVAŠ, J., (n.d). Anglicko-slovenský slovník podnikateľných, obchodných, manažerských a marketingových výrazov. (English-Slovak Dictionary of Business, Trade, Management and Marketinf Terms). Bratislava : Uniapress. 80. s ISBN 80-85313-22-7
19. Different other sources, including everyday life and practice of the profession.

Ivan Žáry

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