Virtual Book

“If I only had one dollar left in my marketing budget, I’d put it into PR.”
Bill Gates

Ivan Zary: Public Relations
Bratislava 1997- until today
Live Internet Publication

HOME

The newest examples and references to interesting information from public relations see at the special Facebook page Vzťahy s verejnosťou - Public Relations

Content

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 Preface
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Chapter 1 - Public Relations in the Net of Notions bullet  Chapter 2 - From the History Until Now bullet  Chapter 3 - Theory bullet  Chapter 4 - Methods bullet  Chapter 5 - Publics bullet  Chapter 5.1 - Communication bullet  Chapter 6 - Ethics bullet  Chapter 7 - State bullet  Chapter 8 - Business bullet  Chapter 9 - Community bullet  Chapter 10 - Third Sector bullet  Chapter 11 - Employees bullet  Chapter 12 - Abroad bullet  Chapter 13 - Press Secretary bullet  Chapter 14 - Mass Media bullet  Chapter 15 - Crisis bullet  Chapter 15.1 - Perrier and the Others bullet  Chapter 16 - Lobbying bullet  Chapter 17 - New Tendencies in Public Relations bullet  Chapter 18 - Internet and Public Relations bullet  Chapter 19 - Image bullet  Chapter 20 - Public Relations in the World bullet  Chapter 21 - Quality in Communications and Public Relations bullet  Chapter 22 - Our Profession bullet  Chapter 23 - Our Education bullet  Chapter 24 - Strategic Communication

NOTE. At this stage all other pages of this web publication are available in Slovak only. Sorry for this inconvenience. I'll translate them - maybe - step by step later. (But I am not promising it. Unfortunately I have only one life...)

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© Copyright Ivan Žáry 1997-2019: Reprodukcia na nekomerčné účely povolená za predpokladu uvedenia zdroja.