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ADORNO, T. W.: Schéma masové struktury. Praha : Oikoymenh 2009. 62 s. ISBN 978-80-7298-406-0
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ACHARYA, L.: Public Relations Environments. Journalism Quarterly, 62, No. 3, 1985.
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AIDS in the World 1992. Harvard University Press 1992.
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AILES, R. - KRAUSHAR, J.: You Are the Message: Secrets of the Master Communicators. Homewood, IL, Dow Jones-Irwin 1988.
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Ak imidž nezodpovedá skutočnosti, môžete investovať milióny dolárov a najímať si akýchkoľvek poradcov, nebudete mať úspech, tvrdí J.-L. Schuybroek. Národná obroda, 8, 1997, No 267, p. 5.
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Ako budovať firemnú reputáciu. Komunikačná stratégia a public relations sú čoraz významnejšie. Hospodársky denník, 5, 2003, No 69, p.13.
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Ako hodnotíme trh? Stratégie – príloha TOP 2003 v slovenskej reklame, 11, 2004, No 4, p. 38.
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Ako vyberať PR agentúru? Asociácia public relations Slovenskej republiky na novembrovom okrúhlom stole prezentovala najnovšie odporúčania medzinárodnej konferencie ICCO pre proces výberu poradenskej agentúry v oblasti komunikácie. Stratégie, 11, 2004, No 12, p. 18.

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ALBRECHTOVÁ, M.: Aké dôležité je mať imidž. Snaha ovplyvniť voliča, prilákať ho na svoju stranu, charakterizovala aj poslednú volebnú kampaň u nás. Ako sa našim stranám vydarila? Aké ponaučenia si z nej vzali? Profit, 1998, No 48, p.24.
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ALEY, J.: Where the Jobs Are. Fortune, September 18, 1995, p. 53-55.
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ALSOP, R. J.: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. New York. Free Press. 2004.
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ALTSCHULL, J. H.: Agents of Power. The Media and Public Policy. 2nd ed. White Plains, NY, Longman 1995.
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A Model for Public Relations Education for Professional Practice. IPRA Gold Paper No 4, 1982.
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AMBLER, T.: Marketing and the Bottom Line. Financial Times - Prentice Hall 2000.
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AMBLER, T.: - STYLES, Ch.: The Silk Road to International Marketing. Financial Times - Prentice Hall 2000.
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ANDERSON, N. H.: Integration Theory and Attitude Change. Psychological Review, 78, 1971, No. 3.
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Anketa public relations. Strategie, príloha Public relations, 1999, No 2, p.16.
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APRA - jak bylo a bude. Strategie news, zvláštní příloha Public Relations.1997, No 8, p. 9.
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Are Non-Compete Clauses Enforceable? Public Relations Tactics, 4, 1997, No. 12, p. 10.
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ARGENTI, P. A. - FORMAN, J.: The Power of Corporate Communication: Crafting the Voice and Image of Your Business. New York. The McGraw-Hill Companies. 2002.
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ARGENTI, P. A.: Corporate Communication. Burr Ridge. IL. Professional Publishing. 2005.
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ARGYRIS, Ch.: Integrating the Individual and the Organization. New York, John Wiley and Sons 1964.
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ARNOLD, J.: IMC:Much Ado About Little. The Public Relations Strategist, 1, 1995, No. 3, p. 29.
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ASHBY, R.: Principles of the Self-organizing System. In: Principles of Self-organization. ed. FOERSTER, H. Von - ZOPF, G. W. New York, Pergamon Press 1962.
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A Shoe-In for Product Publicity. Public Relations Tactics, 4, No. 1 (January 1997), p. 3.
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Asociačný rebríček PR. Trend, 14, 2004, No 11, p.36.
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Associated Press: Astra Exec Fired in Sex, Theft Scandal. San Diego Union Tribune, June 27, 1996, Business Section, p. 2
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Association Public Relations. Special issue of Public Relations Quarterly, 37, 1992, No. 1.
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At the Beginning. Gainesville, FL, The Institute for Public Relations Research 1997. 108 s.
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ATKIN, Ch. - RICE, R.: Public Relations Campaigns. Thousand Oaks. CA. Sage. 2000.
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AUBIN, S.: The B-2 and Network News: A Case Study in Media Distortion. Arlington, VA, January 1991.
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AUSTIN, C.: Successful Public Relations in a Week. Bristol, British Institute of Management 1992. 96 s.
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AUSTIN, E. W. - PINKLETON, B. E.: Planning and Managing Effective Communication Programs. New York. Lawrence Erlbaum Associates. 2001.
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AUSTIN, J. E.: The Collaboration Challenge. San Francisco. CA. Jossey- Bass. 2000

 

Literatúra je zoradená podľa abecedy. Kliknite na príslušné písmeno a otvorí sa vám osobitná stránka.

A B C D E F G H CH I J K L M N O P Q R S T U V W X Y Z

DOMOV