Ivan Žáry - Literatúra

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A B C D E F G H CH I J K L M N O P Q R S T U V W X Y Z

LABAREE, B. W.: The Boston Tea Party. New York, Oxford University Press 1966.

LaCOVEY, A. J.: Business Changes Its Ways. Public Relations Journal, 47, 1991, No. 4.

LANDON, F. M.: The Freedom of Information Act: Too Far - or Not Far Enough? University of Virginia Newsletter, 72, 1996, No. 5.

LANE, E. F.: Applied Behavioral Science. Public Relations Journal, 23, 1967, No. 7.

LANGLEY, M.: Really Operating: Nonprofit Hospitals Sometimes Are That in Little but Name. The Wall Street Journal, July 14, 197, p. A1.

LASCH, Ch.: Journalism, Publicity, and the Lost Art of Argument. Gannett Center Journal, 4, 1990, No. 2.

LASSWELL, H. D.: Propaganda Techniques in the World War. New York, Alfred A. Knopfl 1927.

LATTIMORE, D. (ed.): Public Relations: The Practice and the Profession. New York. McGraw-Hill College. 2003.

LAUZEN, M. M.: Public Relations Roles, Itraorganizational Power,and Encroachment. Journal of Public Relations Research, 4, 1992, No. 2.

LAUZEN, M. M.: Understanding the Relation between Public Relations and Issues Management. Journal of Public Relations Research, 9, 1997, No. 1.

LAUZEN, M. M. - DOZIER, D. M.: Issues Management Mediation of Linkages Between Environmental Complexity and Management of the Public Relations Function. Journal of Public Relations Research, 6, No. 3.

LAVRAKAS, P. J.: Telephone Survey Methods, 2nd ed. Newbury Park, CA, Sage Publications 1993.

Lawmakers Enact Lobbying Reforms. Congressional Quarterly 1995 Almanac: 104th Congress. Washington, DC, Congressional Quarterly, 1996.

LAZARSFELD, P. F. - BERELSON, B. - GAUDET, H.: The People´s Choice: How the Voter Makes Up His Mind in a Presidential Campaign. 3rd ed. New York, Columbia University Press 1968.

LEADER, W. G. - KYRITSIS, N.: Fundamentals of marketing. 1989, s. 276.

LEADER, W. G. - KYRITSIS, N.: Marketing in practice. 1990, 242 s.

LAERMER, R.: Full Frontal PR: Getting People Talking About You, Your Business, or Your Product. Nwe York. Bloomberg Press. 2004.

LEDERER, R.: The Way We Word. AARP Magazine. March/April 2005, p. 86-93.

LEDINGHAM, J. A. - BURNING, S. D.: Public Relations as Relationship Management (A Relational Approach to the Study and Practice of Public Relations). Mahwah. NJ. Lawrence Erlbaum Associates. 2001.

LEE, A. M.: Trends in Public Relations Training. Public Opinion Quarterly, 11, 1947, Spring.

LEE, I.: Publicity: Some of the Things It Is and Is Not. New York, Industries Publishing Company 1925.

LEE, K.: Click Fraud: What It Is, How to Fight It, ClickZ Experts, February 18, 2005.

LEFLER, H. T.: Promotional Literature of the Southern Colonies. Journal of Southern History, 33, 1967, p. 3-25.

LEMERT, J. B. - ASHMAN, M. G.: Extent of Mobilizing Information in Opinion and News Magazines. Journalism Quarterly, 60, 1983, No. 4.

LENICKÁ, T.: Staňte sa mysliteľom a vyberte si zo šestice klobúkov. Jednoduchá metóda Edwarda de Bona vám pomôže nasmerovať vaše myšlienky tým smerom, ktorý chcete. Národná obroda, 14, 2003, No 297, p.15.

LEON, J.: The New Business: It´s Not What It Used To Be and Neither Is Your Job. Government Communications, December 1991.

LERBINGER, O.: The Crisis Manager: Facing Risk and Responsibility. Hillsdale, NJ, Lawrence Erlbaum Associates 1997.

LESLEY, P.: The Stature and Role of Public Relations. Public Relations Journal, 37, 1981, No. 1.

LESLEY, P.: How the Future Will Shape Public Relations - and Vice Versa. Public Relations Quarterly. Winter 1981.

LESLEY, P.: The Handbook of Public Relations and Communications. 4th edition. London, McGraw-Hill Book Company 1991. 874 s.

LESLEY, P.: Public relations - teorie a praxe. Praha, Victoria publishing 1995. 240 s.

LESLEY, P.: The Balkanazing of Public Relations. The Public Relations Strategist, 2, 1996, No. 3, p. 43-44.

LESSIG, L.: Code and Other Laws of Cyberspace. New York : Basic Books, 2000.

LEVEN, P. S.: Do You Knlow Where Your Annul Report Is? Ambassador (TWA in-flight magazine), February 1998.

LEVINE, M.: Guerilla P.R. How You Can Wage an Effective Publicity Campaign... Without Going Broke. New York, HarperBusiness 1993.

LEVINE, J. A. - PITTINSKY, T. L.: Workings Fathers: New Strategies for Balancing Work and Family. Reading, MA, Addison-Wesley Publishing Company 1997.

LEVITT, L.: U.S. Firms Tap Foreign Shops for Client Work. O´Dwyer´s PR Services Report, 11, 1997, No. 6, p. 34.

LEVY, S.: U. S. v. the Internet. Newsweek, MArch 31, 1997, p. 77.

LEWIS, B. - LITTLER, D. (ed.): The Blackwell Encyclopedic Dictionary of Marketing. Cambridge, MA. Blackwell Publishers 1997.

LEWIS, D. L.: The Public Image of Henry Ford: An American Hero and His Company. Detroit, Wayne State University Press 1976.

LEWIS, J. - JONES, D.: How to Get Noticed by the National Media. Trellis Publishing 2001.

LEWIS, P.: Cooperation Rates, the Ups and the Downs. The Frame, 14, 1991, No. 1.

Lezú vám PR agentúry na nervy? S takýmto podtitulom realizovala PR agentúra Donath Burson-Marsteller prieskum medzi slovenskými novinármi. Reakcie slovenských PR odborníkov na seba nenechali dlho čakať. Stratégie, 10, 2003, No 9, p. 14.

LIEBERMAN, D.: Fake News. TV Guide, 40, 1992, No. 8.

LINDENMANN, W. K.: Dealing with the Major Obstacles to Implementing Public Relations Research. Public Relations Quarterly, 28, 1983, No. 3.

LINDENMANN, W. K.: Research, Evaluation, and Measurement: A national Perspective. Public Relations Review, 16, 1990, No. 2.

LINDENMANN, W. K.: Guide to Public Relations Research. New York, Ketchum Public Relations 1993.

LINDENMANN, W. K.: Setting Minimum Standards for Measuring Public Relations Effeciveness. Public Relations Review, 23, 1997, No. 4.

LINDENMANN, W. K. et al.: Guidelines and Standards for Measuring PR Efectiveness. Gainsville, FL, Institute for Public Relations Research and Education 1997.

LINDLOF, T. R. - TAYLOR, B. C.: Qualitative Communication Research Methods. 2nd ed. Thousands Oaks.CA : Sage Publications, 2002.

LINNING, R.: Lobbying Around the World. In: NALLY, M. (ed.): International Public Relations in Practice. First Hand Experience of 14 Professionals. London, Kogan Page 1991, p. 83-97.

LINSCOTT, A.: Consumer Marketing Worldwide. In: NALLY, M. (ed.): International Public Relations in Practice. First Hand Experience of 14 Professionals. London, Kogan Page 1991, p. 99-110.

LIPPMANN, W.: Public Opinion. New York, Harcourt, Brace and Company 1922.

LIPSET, S. M. - SCHNEIDER, W.: The Decline of Confidence in American Institutions. Political Science Quarterly, 98, Fall 1983.

LIPSET, S. M. - SCHNEIDER, W.: The Confidence Gap: Business, Labor, and Government in the Public Mind. New York, Free Press 1983.

LITTLE, L. B.: The Printing Press in Politicis. Munsey´s Magazine, 23, 1900, September.

LITTLEJOHN, S. W.: Theories of Human Communication. 5th ed. Belmont, CA, Wadsworth Publishing Company 1996.

LLOYD, H. M.: Standards and Ethics of Public Practice. IPRA Gold Paper No 1, 1973.

Lobing - jedna z foriem marketingovej komunikácie. Stratégie, 1997, No. 8, p. 9.

Lobing je tu denne, priznávajú poslanci. Navrhovaný zákon o registrovaní lobistov však prijímajú mnohí skepticky. SME, 10, 2002, No 65, p.1.

LOEFFLER, R. H.: A Guide to Preparing Cost-Effective Press Releases. New York - London, The Haworth Press.

LORDAN, E.: Essentials of Public Relations Management. Chicago. Branham. 2003.

LOWE, P. - LEWIS, R.: Management development beyond the fringe. 1994, 159 s.

LOWERY, S. A. - DEFLEUR, M. L.: Milestones in Mass Communication Research. Media Effects. 3rd ed. White Plains, NY, Longman 1995.

LUBLIN, J. S.: Pay for No Performance. The Wall Street Journal Reports. April 9, 1998, p. R1.

LUDFORD, L. F.: 3P Program Pays Off in Cost Savings of $500 Million for 3M. Public Relations Journal, 47, 1991, No. 4.

LUKASZEWSKI, J.: Let´s Get Serious about Strategy. Strategy I. PR Reporter, 1998, March 2.

LUKASZEWSKI, J. E.: War Stories and Crisis Communication Strategies. A Crisis Communication Management Anthology. The Lukaszewski Group 2000. 198 s.

LUKASZEWSKI, J. E.: Crisis Communication Planning Strategies. A Crisis Communication Management Workbook. The Lukaszewski Group 2000. 156 s.

LUKASZEWSKI, J. E.: How to Handle a Public Relations Crisis. World Executive´s Digest, 12, 1991, No. 6.

LUKASZEWSKI, J. E.: Managing Litigation Visibility: How to Avoid Lousy Trial Publicity. Public Relations Quarterly, Spring 1995, p. 18-24.

LUKASZEWSKI, J. E.: Establishing Individual and Corporate Crisis Communication Standards: The Principles and Protocols. Public Relations Quarterly, 42, 1997, No. 3. p. 7-14.

LUMSDAINE, A. A. - JANIS, I. L.: Resistance to "Counterpropaganda" Produced by One-Sided and Two-Sided "Propaganda" Presentations. Public Opinion Quarterly, 17, 1953, No. 3.

LUPTÁKOVÁ, O.: Odovzdávať viac ako povinných 100 percent. Slovenský Profit, 6, 1998, No 2, p. 22.

Ľudia doplatili na informovanie. Pravda, 13, 2003, No 226, p. 2.