Ivan Žáry - Literatúra

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A B C D E F G H CH I J K L M N O P Q R S T U V W X Y Z

YADIN, D. L.: Creating effective marketing communications. 1994, 123 s.

YALE, D.: Publicity and Media Relations Checklist. NTC 1996.

YANKELOVICH, D.: Coming to Public Judgement: Making Democracy Work in a Complex World. Syracuse, NY, Syracuse University Press 1991.

YATE, M.: Knock ´Em Dead: 1999 Edition; Cover Letters That Knock ´Em Dead; and Resumes That Knock ´Em Dead. Holbrook, MA. Adams Media Corporation 1999. www.adamsmedia.com; www.knockemdead.com

YAVERBAUM, E.: Public Relations Kit for Dummies. Foster City. CA. IDG Books Worldwide. 2001.

YIN, R. K.: Case Study Research: Design and Methods. rev. ed. Newbury Park, CA, Sage Publications 1989.

YOUNG, D.: Building Your Company´s Good Name. New York, American Management Association 1996.