|
G
Literatúra je zoradená podľa abecedy. Kliknite na príslušné písmeno a otvorí sa vám osobitná stránka.
A
B C
D E
F G
H
CH I
J K
L
M N
O P
Q
R S
T U
V
W X
Y Z
DOMOV
|
|
GABLE,
T.: The PR Client Service Manual. |
|
|
GABOR,
A.: Hard Work and Common Sense. Los Angeles Times. February 8,
1998. |
|
|
GARDNER, S.:
Buzz Marketing with Blogs for Dummies. Hoboken, NJ : Joh Wiley &
Sons, 2005. |
|
|
GARNETT,
J. L.: Communicating for Results in Government. San Francisco,
Jossey-Bass 1992. |
|
|
GAZIANO,
C.: Forecast 2000: Widening Knowledge Gaps. Journalism and
Mass Communication Quarterly, 74, 1997, No. 2. |
|
|
GÁLIS,
T.: Médiá stále nechávajú hovoriť o problémoch spoločnosti
politikov. Témy určujú záujmové zoskupenia, ktoré vytvárajú vybrané
informácie akoby z iného sveta, než v ktorom reálne žijeme, hovorí
odborník na krízovú komunikáciu Pavol Varga. Hospodárske noviny,
12, 2004, No 103, p. 31. |
|
|
General
Motors Environmental, Health and Safety Report. Detroit,
General Motors Corporation 1997. |
|
|
GENOVA,
M. J.: Op-ed Articles Express Client´s Point of View. Public
Relations Journal, 47, 1991, No. 9. |
|
|
GERAGHTY,
M.: A Year Ahead of Schedule, Michigan Raises $1-Billion, a
Record for a Public University. The Chronicle of Higher Education,
May 31, 1996. |
|
|
GINGER,
R.: The Age of Excess. New York, Macmillan 1965. |
|
|
GLADSTONE, J. - GILLOW, E.: How to Start Your Own PR Firm. PRSA
1998. |
|
|
GLADWELL, M.:
The Tipping Point: How Little Things Can Make a Big Difference. New
York. Little, Brown. 2000. |
|
|
GLASSER,
T. L. - SALMON, Ch. T (ed.): Public Opinion and the
Communication of Consent. New York, Guilford Press 1995. |
|
|
GLEASON,
M.: The Business of Government: Serving the Customer. Nation´s
Cities Weekly, 15, 1992, No. 10. |
|
|
GODFRIED,
N.: WCFL: Chicago´s Voice of Labor, 1926-78. Champaign,
University of Illinois Press 1997. |
|
|
GODIN, S. (2006)
Všichni marketéři jsou lháři. Síla vyprávění věrohodných
příběhů v nevěrohodném světě. Praha : Management Press. 192 s. ISBN
80-7261-151-8 |
|
|
GOLDBERG, B.: Arogance. Praha :Ideál 2009. 352 s. ISBN
978-80-86995-12-0 |
|
|
GOLDBERGER,
J.: Úloha sponzorstva: vzájomná úspešnosť. Slovenský
Profit, 3,1995, No 13, p. 1, 8-9. |
|
|
GOLDMAN,
E. F.: Two-Way Street. Boston, Bellman Publishing Co. 1948. |
|
|
GOLDSTEIN, S. Z.:
Information Preparedness. Strategic Communication Management.
December/January 1999.. |
|
|
GOLDSTEIN, S. Z.: Building
Reputation through Communication. Strategic Communication Management.
October 2004. |
|
|
GOLTZ,
G.: Making Harmony with House Organs. Presstime, 13,
1991, No. 2. |
|
|
GOMAN, C.
K.: Energizing a Restructured Work Force. Communication World, 14,
1997, No. 3. |
|
|
GORDON,
J. C.: Interpreting Definitions of Public Relations: Self
Assessment and a Symbolic Interactionism-Based Alternative. Public
Relations Review, 23, No. 1, Spring 1997. |
|
|
GORE,
R. J.: In a High-Profile, Crisis-Laden Business Insurance CEOs
Rely on Public Relations. Public Relations Journal, 49,
1993, No. 5. |
|
|
GORNEY,
C.: The Clinton Crisis: Public Relations vs. Legal Advice.
Public Relations Strategist, 4, 1998, No. 1. |
|
|
GORNEY,
S. K.: Status of Women in Public Relations. Public Relations
Journal, 31, 1975, May. |
|
|
GOSSÁNYI, V.:
Živnostníci nechcú, aby sa lobing riadil osobitným zákonom. Podľa
niektorých podnikateľov zákon neprinesie jasné pravidlá, skôr
naopak. Hospodárske noviny, 13, 2005, No 128, p. 20. |
|
|
GOSSÁNYI, V.:
Budovanie imidžu stojí na inováciách. Hospodárske noviny, 12,
2004, No 229, p. 22. |
|
|
GOSSÁNYI, V.:
Manažéri poznajú najmä Tatra banku. Hospodárske noviny, 12,
2004, No 229, p. 21. |
|
|
GOSSÁNYI, V.:
O dobré meno značiek sa treba vedieť starať. Umenie dnes už nie je
vyrobiť kvalitný produkt, ale umiestniť ho na trhu. Hospodárske
noviny, 12, 2004, No 229, p. 22. |
|
|
GOSSÁNYI, V.: Lobing je súčasťou rozhodovania v únii. Podľa
aktuálnych odhadov v Bruseli pôsobí až 17-tisíc profesionálnych
lobistov. Hospodárske noviny, 12, 2004, No 46, p.17. |
|
|
GOTTWEISOVÁ, A.:
Ako prezentovať Slovensko? Dohoda nie je. Sociológ pripomína, že
prospech z informačných kampaní môžu mať najmä vybrané agentúry.
Hospodárske noviny, 12, 2004, No 237, p. 2. |
|
|
GOTTWEISOVÁ, A.: Kabinet rozbehne informačné aktivity o EÚ.
Vyškolí sa 400 odborníkov, v elektronických médiách budú diskusné
relácie a v tlačených tematické prílohy. Hospodárske noviny, 11,
2003, No 153, p. 2. |
|
|
Government
in Sunshine Act, 5 U.S.C., sec. 552b (1976). |
|
|
GRANT,
L.: The Ascent of Delta. Los Angeles Times Magazine. June 16,
1991. |
|
|
GRATES,
G. F.: Why the Coveted Top Spot Is Losing Its Allure.
Communication World, 14, 1997, No. 3. |
|
|
GREEN, A.:
Effective Communication Skills for Public Relations. London. Kogan
Page. 2005. |
|
|
GREEN,
V.: Dnešek a zítřek v Čechách. Dlouhodobý program
public relations může pomoci k obchodnímu úspěchu. Marketing
Magazín, 1998, No.1, p.30. |
|
|
GREENBAUM,
T. L.: The Handbook for Focus Group Research. 2nd ed. Thousand
Oaks, CA, Sage Publications 1997. |
|
|
GREENBAUM,
T.: The Gold Standard: Why the Focus Group Deserves the Most
Respected of All Qualitative Research Tools. Quirk´s Marketing
Research Review, June 2003. |
|
|
GREENBERG,
K. E.: Radio News Releases Make the Hit Parade. Public
Relations Journal, 48, 1992, No. 7. |
|
|
GREENBERG,
K. E.: A Taxing Challenge: The IRS Works to Improve Its Image.
Public Relations Tactics, 5, 1998, No. 2. |
|
|
GREENHOUSE, L.:
What Level of Protection for Internet Speech? New York Times,
March 24, 1997, D5. |
| |
GREENHOUSE, L.:
Decency Act Fails, New York Times, June 27,1997, p. 1. |
|
|
GREGOROVÁ, Z.: Hodíte sa pre prácu v public relations? Od
klasickej reklamy sa PR odlišuje orientáciou na samotné médiá.
Hospodárske noviny, 11, 2003, No 197, p. 18. |
|
|
GREGORY, J. R.:
The best of Branding. New York : McGraw-Hill, 2004. |
|
|
GREIDER,
W.: Who Will Tell the People: The Betrayal of American
Democracy. New York, Simon and Schuster 1992. |
|
|
GREY,
D. L. - BROWN, T. R.: Letters to the Editor: Hazy Reflections
of Public Opinion. Journalism Quarterly, 47, Autumn 1970. |
|
|
GREY,
R.: Inside the Voice of America. Government Radio Has Gone to
War-with the Soviets and with Itself. Columbia Journalism Review,
21, May/June 1982. |
|
|
GRISWOLD,
G. Jr.: How At&T Public Relations Policies Developed.
Public Relations Quarterly, 12, 1967, Fall. |
|
|
GRIESE,
N. L.: He Walked in the Shadows: Public Relations Counsel
Arthur W. Page. Public Relations Quarterly, 21, 1976, Fall. |
|
|
GRIESE,
N. L.: James D. Ellsworth, 1863-1940. Public Relations Review,
4, 1978, Summer. |
|
|
GRIFFIN, E.: A
First Look at Communication Theory. 4th ed. New York. McGraw-Hill.
2000. |
|
|
GROER,
A.: Paper Madness in Washington. Gannett Center Journal, 4,
1990, No. 2. |
|
|
GRONSTEDT, A.: The Customer Century. Routlege 2000. |
|
|
GROSMANNOVÁ, K.: Opäť inštitúcia na prezentáciu Slovenska. SIA
(1995-1998) míňala bez efektu štátne peniaze na naše
zviditeľňovanie. Národná obroda, 14, 2003, No 248, p. 7. |
|
|
GROSSMAN,
M. B. - KUMAR, M. J.: Portraying the President. Baltimore,
John Hopkins University Press 1981. |
|
|
GRUENING,
E.: The Public Pays. New York, Vanguard 1931. |
|
|
GRUNIG,
J. E.: Communication Behaviors and Attitudes of Environmental
Publics: Two Studies. Journalism Monographs, 81, 1983,
March. |
|
|
GRUNIG,
J. E., ed.: Excellence in Public Relations and Communication
Management. Hillsdale, NJ, Lawrence Erlbaum Associates 1992. |
|
|
GRUNIG,
J. E. - HUNT, T.: Managing Public Relations. New York, Holt,
Rinehart and Winston 1984. |
|
|
GRUNIG,
J. E. - GRUNIG, L. S.: Toward a Theory of the Public Relations
Behavior of Organizations: Review of a Program of Research. Public
Relations Research Annual, 1, 1989. |
|
|
GRUNIG,
L. A.: Power in the Public Relations Department. Public
Relations Research Annual, 2, 1990, p. 115-155. |
|
|
GRUNIG,
L. A.: Using Focus Group Research in Public Relations. Public
Relations Review, 16, 1990, No. 2. |
|
|
GRUNIG,
L. - GRUNIG, J. - PARKER, D. M.: A Study of Communications in
Three Countries. Mahwah. NJ. Lawrence Erlbaum Associates. 2002. |
|
|
GUERNSEY.
L.: U. of Georgia Decides That Rejecting Applicants on Line (sic)
Is Too Cold. The Chronicle of Higher Education. April 10, 1998. |
|
|
GUNNING,
R.: The Technique of Clear Writing. rev. ed. New York,
McGraw-Hill 1968. |
|
|
GURTON,
A.: Press Here! Financial Times - Prentice Hall 2000. |
|
|
GUTH, D. - MARSCH,
Ch.: Public Relations: A Values Driven Approach. 2nd ed. Boston.
Allyn & Bacon. 2002. |
|
