CH

Literatúra je zoradená podľa abecedy. Kliknite na príslušné písmeno a otvorí sa vám osobitná stránka.
A
B C
D E
F G
H
CH I
J K
L
M N
O P
Q
R S
T U
V
W X
Y Z
DOMOV

|
CHAFFEE,
S. H.: The Interpersonal Context of Mass Communication, In:
Current Perspect ives in Mass Communication Research. vol. 1. ed.
KLINE, F. G. - TICHENOR, P. J. Beverly Hills, CA, Sage
Publications 1972. |
|
CHAN KIM, W. -
MAUBORGNE, R.: Strategie modrého oceánu. Umění vytvořit
si svrchovaný tržní prostor a vyřadit tak konkurenty ze hry. Praha :
Management Press 2008. 240 s. |
|
Changing
Technology - How Can We Keep Up? Chamber Executive, 20,
1993, No. 9. |
|
CHASE,
W. H.: Public Issue Management: The New Science. Public
Relations Journal, 33, No. 10 (October 1977). |
|
CHASE,
W. H. - CRANE, T. Y.: Issue Management: Dissolving the Archaic
Division between Line and Staff. In: Practical Public Affairs, ed.
Dennis. |
|
CHERNOW,
R.: The Birth of a Bureaucratic Mastodon? The Wall Street
Journal, April 9, 1998. |
|
CHESS,
C. - TAMUZ, M. - SAVILLE, A. - GREENBERG, M.: Reducing
Uncertainity and Increasing Credibility: The Case of Sybron
Chemicals Inc. Industrial Crisis Quarterly, 6, 1992,
No. 1. |
|
CHILDS,
H. L.: An Introduction to Public Opinion. New York, John Wiley
and Sons 1940. |
|
CHMEL,
Z.: Propagace, public relations, media. 1997. |
|
CHOMSKY, N.:
Necessary Illusions: Thought Control in Democratic Societes. Boston.
South End Press 1989. |
|
CHONG,
D.: Creating Common Frames of Reference on Political Issues.
In: Political Persuasion and Attitude Change. ed. MUTZ, D. C. -
SNIDERMAN, P. M. - BRODY, R. A. Ann Arbor, University of Michigan
Press 1996. |
|
CHRISTIAN,
R. H.: A Personal Look at the Marketing/PR Evolution. Hospital
Marketing and Public Relations,15, 1989, No. 4. |
|
CHURCHMAN,
C. W.: The Systems Approach. New York, Dell Publishing Co.
1979. |
|