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HAGE, J.: Theories of Organizations: Form, Process, and Transformation. New York, John Wiley and Sons 1980.
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HAJDÚCHOVÁ, A.: Svet nás nepozná, chýba nám dobrá reklama. SME, 11, 2003, No 132, p. 5.
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HÁK, V.: Rozlišujeme medzi hovorcom a tlačovým tajomníkom. Diskusia. Rola tlačového hovorcu. Pokračovanie diskusie. Otázky žurnalistiky, 43, 2000, No. 2, p. 128-129.
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HALAL, W. W. - KULL, M. D. - LEFFMANN, A.: Emerging Technologies: What´s Ahead for 2001-2030. The Futurist, 31, 1997, No. 6.
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HALL, P. D.: Inventing the Nonprofit Sector and Other Essays on Philanthropy, Voluntarism, and Nonprofit Organizations. Baltimore, MD, Johns Hopkins Universty Press 1992.
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HAMMER, M. - CHAMPY, J.: Reengineering the Corporation: A Manifesto for Business Revolution. New York, HarperCollins 1993.
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HAMMOND, B.: Banks and Politics in America. Princeton, Princeton University Press 1957.
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HANKOVÁ, J.: Vyšší laťka pro Public Relations. Strategie news, 1997, No 47, p. 10.
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HARAKAĽOVÁ, M.: Certifikát kvality v novej praxi. Pripravujeme komunikačnú službu pre budúce storočie. Hosodárske noviny, 7, 1999, No 169, p. K-2.
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HARDING, T. S.: Genesis of One "Government Propaganda Mill". Public Relations Quarterly, 11, 1947, Summer, p. 227-235.
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HARLOW, R. F.: Building a Public Relations Definition. Public Relations Review, 2, No. 4, Winter 1976.
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HARLOW, R. F.: A Timeline of Public Relations. Public Relations Review, 6, 1980, Fall.
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HARPER, J., Supreme Court Justices Rank Highest in Credibility, Index Says, Washington Times, July 8, 1999, 20.
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HARR, J. E. - JOHNSON, P. J.: The Rockefeller Century: Three Generations of America´s Greatest Family. New York. Simon & Schuster. 1988.
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HARRIS, T. L.: The Marketer´s Guide to Public Relations. New York, John Wiley and Sons 1991.
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HARRIS, T. L.: IMC: A Concept for Today. The Public Relations Strategist, 1, 1995, No. 3, p. 31.
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HARRISON, B.: Green Communication in the Age if Sustainable Development. IPRA Gold Paper No 9, 1993.
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HARRISON, E. B.: Going Green: How to Communicate Your Company´s Environmental Commitment. Homewood, IL, Business One Irwin 1993.
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HART, N. A.: The marketing dictionary. 1992, 252 s.
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HART, N. A.: Industrial marketing communications. Business-to-business advertising, promotion and PR. 1993, 274 s.
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HART, N. A.: Effective industrial marketing. Business-to-business marketing of goods and services. 1994, 306 s.
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HART, N. A. - WAITE, N.: How to get on in marketing. A career development guide. 1994, 194 s.
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HART, N. A.: Is there a New Role for Public Relations in Marketing? Internat. Public Relations Rev., 18, 1995, No 1, p. 8-12.
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HARTLEY, R. F.: Business Ethics: Mistakes and Successes. New York. John Wiley & Sons. 2005.
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HATTON, A.: The Definitive Guide to marketing Planning. Financial Times - Prentice Hall 2000.
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HAVLÍČEK, K. - KAŠÍK, M.: Marketingové řízení malých a středních podniků. Praha : Management Press 2008. 172 s. ISBN 80-7261-120-8
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HAVRANOVÁ, B.: Public relations rozhodne nemožno vnímať ako reklamu. Národná obroda, 8, 1997, p. VI.
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HAYES, R.: Repositioning the Nuclear Industry in the Battle for Hearts and Minds. Intern. Public Relations Rev., 17, 1994, No 1, s. 8-12.
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HAYS, C. L.: Aide Was Reportedly Ordered to Warn Stewart on Stock Sales. New York Times, August 6, 2002, C1-2.
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HEATH, R. L.: Human Communication Theory and Research: Concepts, Context, and Challenges: Lea´s Communication Theory. Mahwah. NJ. Lawrence Erlbaum Associates. 2000.
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HEATH, R. L.: Handbook of Public Relations. Thousands Oaks, CA. Sage Publicaions. 2004.
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HEATH, R. L.: Corporate Issues Management: Theoretical Underpinnings and Research Foundation. Public Relations Research Annual, 2, 1990.
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HEATH, R. L. - ABEL, D. D.: Proactive Response to Citizen Risk Concerns: Increasing Citizens´ Knowledge of Emergency Response Practices. Journal of Public Relations Research, 8, 1996, No. 3.
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HECKSCHER, Ch. C.: The New Unionism. rev. ed. Ithaca, NY, ILR Press 1996.
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HEILBRONER, R.: Public Relations: The Invisible Sell. In: CHRISTENSON, R. M. - MCWILLIAMS, R. O.: Voice of the People. 2nd ed. New York, McGraw-Hill 1967.
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HEILBRUNN, J. (ed.): Marketing Encyclopedia. Lincolnwood, IL. NTC Business Books 1995.
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HEINS, M.: Not in Front of the Children: Indecency, Censorship and the  Innocence of Youth. New York : Hill & Wang, 2001.
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HEMENWAY, C. G.: 10 Things You Should Know about ISO 14000. Quality Digest, 15, 1995, No. 10.
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HENRY, S.: Anonymous in Her Own name: Public Relations Pioneer Doris. E. Flesichman. Jornalism History, 23,  1997, No. 2, p. 51-62.
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HENRY, S.: Dissonant Notes of a Retiring Feminist: Doris E. Fleischman´s Later Years. Journal of Public Relations Research, 10, 1998, No. 1, p. 1-33.
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HENSLOWE, P.: Public Relations: A Practical Guide to the Basics. Sterling, VA. Kogan Page 2003.
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HENSON, K. D.: Just a Temp. Philadelphia, Temple University Press 1996.
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HERMANN, C. F.: Some consequences of crisis which limit the viability of organisations. Administrative Science Quarterly, 1963, June, p. 61-82.
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HESS, S.: The Washington Reporters. Washington, DC, Brookings Institution 1981.
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HIEBERT, R. E.: Public Relations Education in American Colleges and Universities 1964. Report prepared for the Public Relations Society of America 1964.
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HIEBERT, R. E.: Courtier to the Crowd: The Story of Ivy L. Lee and the Development of Public Relations. Ames, Iowa State University Press 1966.
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HIEBERT, R. E.: Trends in Public Relations Education, 1964-1970. New York, Foundation for Public Relations Research and Education 1970.
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HIEBERT, R. E.: PR in Classroom. Public Relations Journal, 26, 1970, September.
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HIEBERT, R. E.: A Model of the Government Communications Process. In: Informing the People. HELM, L. M. et al (ed.), New York 1981, s. 8-13.
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HICKIN, V.: Grassroots Lobbying inside the Beltway: Public Relations and Advocacy in the Political Area. Senior research paper. San Diego State University, December 1995.
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HICKSON III, M. - STACKS, D. W.: Organizational Communication in the Personal Context. Needham Heights, MA, Allyn & Bacon 1998.
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HIEBERT, R. E.: Courtier to the Crowd: The Story of Ivy L. Lee and the Development of Public Relations. Ames. Iowa State University Press. 1966.
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HIEBING Jr., R. G - COOPER, S. W.: The 1-Day Marketing Plan. NTC Business Books 1993.
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HILLER, J.: Internet Law and Policy. Upper Saddle River, NJ : Prentice-Hall, 2002.
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HIRD, C.: Careers in Marketing, Advertising and Public Relations. London, 5th ed. Kogan Page 1994. 96 s.
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HIROKAWA, R. Y.: Group Communication and Decision Making Performance: A Continued Test of the Functional Perspective. Human Communication Research, 14, 1988, No. 4.
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Hi-Tech VNR Tracking Service Comes of Age. Public Relations Journal, 47, 1991, No. 12.
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HLAVICA, M.: Tiskovka - jak je to snadné! Strategie, 1997, No 4, s. 12.
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HOEWING, R. L.: The State of Public Affairs: A Profession Reinventing Itself. In: Practical Public Affairs in an Era of Change. ed. Lloyd B. Dennis. Landham, MD, University of Press of America 1996.
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HOFSTADTER, R.: The Age of Reform. New York, Alfred A. Knopf 1955.
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HOLTZ, S.: Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications. New York. NY. Anacom, 2004.
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HON,  L. Ch.: To Redeem the Soul of America: Public Relations and the Civil Rights Movement. Journal of Public Relations Research, 9, 1997, No. 3, p. 163-212.
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HON,  L. Ch.: What Have You Done for Me Lately: Exploring Effeciveness in Public Relations. Journal of Public Relations Research, 9, 197, No. 1.
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HON, L. Ch. - GRUNIG, L. A. - DOZIER, D. M.: Women in Public Relations: Problems and Opportunities. In: Excellence in Public Relations and Communication Management. ed. GRUNIG, J. E. Mawah, NJ, Lawrence Erlbaum Associates 1992.
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HORÁKOVÁ, I., STEJSKALOVÁ, ŠKAPOVÁ, H. (2008). Strategie firemní komunikace. 2. rozšíř. vyd. Praha : Management Press. 256 s. ISBN 978-80-7261-178-2
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HORNBLOWER, M.: Labor´s Youth Brigade. Time, July 15, 1996.
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HORNÍKOVÁ, Z. – MÚČKA, F.: Spoločenská zodpovednosť médií je o pravde. Firmy musia byť natoľko otvorené, ako chcú, aby k nim boli otvorené médiá. Nemôže to byť vojna. Trend, 15, 2005, No 24, p. 26.

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HORNÍKOVÁ, Z.: Médiá a firemná charita: Firmy pri informovaní o svojej filantropii nesmú byť naivné, radí reportérka Financial Times. Trend, 15, 2005, No 13, p. 26.

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HORNÍKOVÁ, Z.: Presadiť reformu znamená aj efektívne ju vysvetľovať. Reformátor a verejnosť si začínajú rozumieť pri slovách poriadok a deficit. Trend, 14, 2004, No 29, p. 18.

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HORNÍKOVÁ, Z.: - ČIKOVSKÝ,K.: Kým sa vysvetlia reformy, musia sa vysvetľovať tendre. Stredoeurópsky šéf Svetovej banky o tendri na dôchodkovú reformu: Výber agentúry bol v réžii ministerstva práce. Trend, 14, 2004, No 35, p. 26.

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HORŇÁK, P.: Etika v propagácii. Bratislava, Slovenská spoločnosť pre propagáciu 1996. 32 s.
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HORŇÁK, P.: Reklama a public relations v integrovanej marketingovej komunikácii. Otázky žurnalistiky, 43, 2000, No 4, p. 322-329.
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HORSKÝ, I.: Propagácia štátu s mnohými otáznikmi. Hospodárske noviny, 11, 2003, No 116, p. 5.
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HOVLAND, C. I. (ed.): The Order of Presentation in Persuasion. New Haven, Yale University Press 1957.
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HOVLAND, C. I. - JANIS, I. L. - KELLEY. H. H.: Communication and Persuasion. New Haven, Yale University Press 1953.
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HOVLAND, C. I. - LUMSDAINE, A. A. - SHEFFIELD, F. D.: The Effect of Presenting "One Side" versus "Both Sides" in Changing Opinions on a Controversial Subject. In: Experiments on Mass Communication. Princeton, Princeton University Press 1949.
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How i a Hospital Selected? PR Reporter, 36, 1993, No. 24.
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HOWARD, C. - MATHEWS, W.: On Deadline: Managing Media Relations. 2nd ed. Prospect Heights, IL, Waveland Press 1994.
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HOWER, R. H.: The History of an Advertising Agency: N. W. Ayer & Son at Work, 1896-1939. Cambridge, Harvard University Press 1939.
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HRABOVSKÝ, J.: APRA začala certifikáciu. Každoročný prehľad tržieb členských agentúr APRA – Asociácia PR agentúr v ČR, signalizuje percentuálny pokles v medziročnom porovnaní 2001-2002. Stratégie – príloha Stratégie plus – Podlinkové aktivity, 10, 2003, No 4, p. 10.
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HUDCOVÁ, K. - NOVOSAD, L.: Reklama vs. public relations. Strategie, 1997, No 5, s. 16.
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HUDSON, H. P.: Publishing Newsletters. 3rd ed. Rhinebeck, NY, H&M Publishers 1997.
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HUGHES, M. (2006) Buzzmarketing. Přijmějte lidi, aby o vás mluvili. Praha : Management Press- 216 s. ISBN 80-7261-153-4
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HUNT, T. - GRUNIG, J. E.: Public Relations Techniques. Fort Worth, TX, Harcourt Brace College Publishers 1994.
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HUNTER, G.: Dallas Tobacco Case Hinges Solely on Unusual. Texas Lawyer, 1996, August 19, p. 7.
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HURST, W. J.: The Professions in American Life. Public Relations Journal, 13, 1957, N. 8.
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HURT, F.: Rousing Creativity: Think New Now. Crisp Publications 1999.
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HUTŇAN, M.: K. Čániová: Manažér sa musí obracať na novinára aj v čase krízy a problému vo firme. Personálny manažment / Certifikáty Thames Valley University of London. Národná obroda, 10, 1999, No 78, p. 5.
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HYDE, R. C.: Three Mile Island: PR´s Balaklava. Public Relations Journal, 35, 1979, No. 6.
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HYMAN, H. H.: Secondary Analysis of Sample Surveys: Principles, Procedures, and Potentialities. New York, John Wiley and Sons 1972.
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HYMAN, H. H. - SHEATSLEY, P. B.: Some Reasons Why Information Campaigns Fail. Public Opinion Quarterly, 11, 1947.
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HYŽOVÁ, J.: Ako zharmonizovať vzťahy s okolím. Na krízovú komunikáciu sa treba pripraviť už v čase najhlbšieho pokoja. Hospodársky denník, 4, 2002, No 166, p.13. Rozhovor s I. Žárym.

HOLLIS Directories

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Hollis Europe - adresár európskych PR

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Hollis UK Press and PR Annual - adresár kontaktov PR a médií

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Handy Hollis - vreckové vydanie Hollis PR Press and PR Annual

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Marketing Handbook - sprievodca kupujúceho marketingové prieskumy, podporu predaja, kreatívne služby, tlačiarenské služby, výstavy a konferencie

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Media - Volume 1 - UK - adresár britských masmédií

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Media - Volume 2 - International - adresár najdôležitejších masmédií v 219 krajinách

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Advertisers Annual - sprievodca po reklamných agentúrach, značkách, reklamných médiách atď.

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Hollis Sponsorship and Donations Yearbook - sprievodca po britských sponzoroch a donátoroch i poradcoch a agentúrach

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Hollis Business Entertainment - sprievodca po zdrojoch a plánovaní všetkých druhov firemných podujatí a slávností

 

Literatúra je zoradená podľa abecedy. Kliknite na príslušné písmeno a otvorí sa vám osobitná stránka.

A B C D E F G H CH I J K L M N O P Q R S T U V W X Y Z

DOMOV