Ivan Žáry - Literatúra

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Edelman Sees Field Diminished by Not Using Term PR. PR Reporter, October 13, 1997.

Efektivita PR. Stratégie – príloha Podlinkové aktivity, 8, 2001, No 4, p.9.

EHLING, W. P. - PLANK, B.: Design for Undergraduate Public Relations Education. Chicago, Commission on Undergraduate Public Rlations Education 1987.

Ekonápad so svetovou visačkou. Hospodárske noviny, 1998, No.133, p.1.

Eliminácia krízy, alebo ako na to? Marketing Magazine, 2002, No 8, p.10.

ELLIOT, P.: The Sociology of Profession. London, Macmillan 1972.

ELLIOTT, A. L. - SCHROTH, R. J., How Companies Lie: Why Enron Is Just the Tip of the Iceberg. New York : Crown Publishers, 2002.

ELSASSER, J.: Kellygate. Public Relations Tactics, 4, 1997, No. 8.

EMERY, E.: History of American Newspaper Publishers Association. Minneapolis, University of Minnesota Press 1950.

EMERY, E.: The Press and Americans:An Interpretive History of the Mass Media. Englewood Cliffs, NJ, Prentice-Hall 1972.

Employment and Earnings. Washington, DC, Government Printing Office 1998.

Encyclopedia of Business Information Sources. 12th ed. Detroit, MI. Gale Research, Inc. 1998.

Engineering an Image Turnaround. The Public Relations Strategist, 4, 1998, No. 1.

ERDZIAK, P.: Vzťahy s verejnosťou existujú v každej oblasti. Hlas ľudu, 2, 1998, No.28, p.A4.

ERIKSON, R. - TEDIN, K. L.: American Public Opinion, Its Origin, Contents and Impact. 6th ed. New York : Longman, 2000.

ESCHAR, Ch.: Innovative New Strategies Enhance Employee Relations. PRSSA Forum, 23, 1991, No. 3.

Etický kódex PR schválený. Stratégie, 1997, No 10, p. 18.

Etický kódex PRSA 2000. Stratégie, 8, 2001, No 4, p.16.

ETTORRE, B.: The Care and Feeding of a Corporate Reputation. Management Review, 85, 1996, June.

Event na správnom mieste. Stratégie, 2000, No 12, p.18.

EWEN, S.: PR! A Social History of Spin. New York, Basic Books 1996.

EWING, R. P.: Master Plan. Public Relations Journal, 43, 1987, No. 7.