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O´Dwyer´s Directory of Public Relations Executives. New York, J. R. O´Dwyer Co. |
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O´Dwyer´s Directory of Public Relations Firms. New York, J. R. O´Dwyer Co. |
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Odmeòovanie PR agentúr. Stratégie 1999, No 11, p. 16. |
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OECKL, A.: Public Relations Educations World-wide. IPRA Gold Paper No 2, 1976. |
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OLÁH, M. - RÓZSA, Z.:
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O´KEEFE, G. - ROSENBAUM, P. - LAVRAKAS, P. L. - REID, K. - BOTTA, R. A.: Taking a Bite Out of Crime: The Impact of the National
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OLASKY, M. N.: Corporate Public Relations: A New Historical Perspective. Hillsdale, NJ, Lawrence Erlbaum Associates 1987. |
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OLASKY, M. N.: The Development of Corporate Public Relations, 1850-1930. Journalism Monographs, 102, 1987, April. |
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OLIVER, S.: Corporate Communication. Principles, Techniques and Strategies. London, Kogan Page 1997. 224 s. |
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Optimistická vize PR. Strategie news, zvláštní pøíloha Public Relations, 1997, No 8, p. 8. |
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OSBORNE, D. - GAEBLER, T.: Reinventing Government: How the Entrepreneurial Spirit Is Transforming the Public Sector. Reading, MA,
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OSWALD, E.: Public relations. Jak se dìlá "vztah". Ekonom, 1993, No 37, p. 51. |
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OTTERBOURG, R. K.: Managing the Annual Report. Public Relations Journal, 48, 1992, No. 8. |
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OVERTON, R. C.: Burlington West. Cambridge, MA, Harvard University Press 1941. |
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