Ivan Žáry - Literatúra

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SABAN, K. A.: Demasking Wall Street´s Influence on Stock Proces. Public Relations Review, 13, Fall 1987, No. 3, p. 3-11.

SALAMON, L. M. - ANHEIER, H. K. (ed.): Defining the Nonprofit Sector: A Cross-National Analysis. Manchester, UK, Manchester University Press 1997.

SALAMON, L. M. - ANHEIER, H. K. : The Emerging Nonprofit Sector: An Overview. Manchester, UK, Manchester University Press 1996.

Salary Survey of Public Relations Professionals. New York, Public Relation Society of America 1996.

SALLOT, L. M. - CAMERON, G. T. - WEAVER LARISCY, R. A.: Professional Standards in Public Relations: A Survey of Educators. Public Relations Review, 23, 1997, No. 3, p. 197-216.

SAMUHELOVÁ, M.: Komunikovať je mnoho dávať. Hospodárske noviny, 12, 2004, No 4, p.19.

SANCHEZ, P.: Agents for Change. Communication World, 14, 1997, No. 3, p. 53.

SANDBURG, C.: Abraham Lincoln: The War Years II. New York, Harcourt, Brace and World 1939.

SASS, H. M.: Professional Organizations and Professional Ethics: A European View. In: Ethics, Trust, and the Professions. (ed.) PELLEGRINO, E. D. - VEATCH, R. M. - LANGAN, J. P.. Washington, DC, Georgetown University Press 1991, p. 270-271.

SATINSKÝ, J.: Nevycházím z údivu: Výlet do dějin tiskových mluvčích. Pátek No. 12, 24.3.2000, p. 3.

SCHEFF, T. J.: Toward a Sociological Model of Consensus. American Sociological review, 32, 1967, No 1.

SCHLESINGER, A. M.: The Age of Jackson. Boston, Little, Brown 1945.

SCHMARZ, M.: Vliv médií: politika potřebuje reklamu. MF Dnes, 24.1.1994.

SCHMERTZ, H.: The Press and Morality. Remarks to Guild Hall Discussion Series. East Hampton, NY, July 12, 1983.

SCHMERTZ, H. - NOVAK, W.: Good-bye to the Low Profile: The Art of Creative Confrontation. Boston, Little, Brown 1986.

SCHMIDT, B. C. Jr.: Freedom of the Press v. Public Access. New York, Praeger 1976.

SCHMIDT, P.: More States Use Matching Grants to Encourage Giving to Public Colleges. The Chronicle of Higher Education, December 5, 1997.

SCHIMDT, S. - GRIMALDI, J. V., Abramoff Pleads Guilty to 3 Counts. Washington Post, January 4, 2006, A1.

SCHNEIDER, C. W. - MANKO, J. M. - KANT, R. S.: Going Public: Practice, Procedure and Consequences. Bowne Publishing 2002.

SCHOENFELD, C.: Thirty Seconds to Live. Writer´s Market, February 1977.

School Case Shows How Tough Selling Tax Hikes Is Today. PR Reporter, 36, 1993, No. 29.

SCHRAMM, W.: The Nature of Communication Between Humans. In: The Process and Effects of Mass Communication. ed. SCHRAMM, W. - ROBERTS, D. F. Urbana, University of Illinois Press 1971.

SCHRAMM, W.: The Story of Communication: Cave Painting to Microchip. New York. Harper & Row. 1988.

SCHRAMM, W.: Men, Messages, and Media: A Look at Human Communication. New York, Harper and Row 1973.

SCHRAMM, W. - LYLE, J. - PARKER, E. B.: Television in the Lives of Our Children. Stanford, CA, Stanford University Press 1961.

SCHRAMM, W. - ROBERTS, D. F. (ed.): The Process and Effects of Mass Communication. Urbana, University of Illinois Press 1971.

SCHUDSON, M.: Watergate: A Study in Mythology. Columbia Journalism Review, 31, 1992, No. 1.

SCHULTZ, M. - HATCH, M. J. - LARSEN, M. H.: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand. New York. Oxford University Press. 2000.

SCHUYBROEK, J.-L.: Contemporary trends in strategic communication. Zpravodaj Asociace Public Relations (ČR), 1997, No 5, p. 3.

SEARS, J. L. - MOODY, M. K.: Using Government Information Sources. 2nd ed. Phoenix, AZ. Oryx Press 1994.

SEDLÁK, M.: Vplyv lobistov nebude na Slovensku korigovať osobitný zákon. Podľa tvorcov projektu o lobingu by takáto právna norma nekorešpondovala so slovenskou legislatívou, ktorá zvýhodňuje niektoré organizácie. Trend, 12, 2002, No 14, p.4A.

SEDLÁK, M. – BEER, G.: Marketingová kampaň mala ukázať armádu v novom svetle. Na podporu regrutácie sa má v tomto roku vynaložiť 16 miliónov korún. – Trend, 15, 2005, No 2, p. 22.

SEEKINS, S. V.: Forecast 1993: System Reform Looms. Public Relations Journal, 49, 1993, No. 1.

SEIB, P. - FITZPATRICK, K.: Public Relations Ethics. Fort Worth, TX, Harcourt Brace College Publishers 1995.

SEITEL, F. P.: The Practice of Public Relations. 7th Edition. Prentice Hall, Upper Saddle River,NJ 1998. 556 s.

SEITEL, F. P.: The Practice of Public Relations. 8th Edition. Prentice Hall, Upper Saddle River,NJ 2001. 534 s.

SEITEL, F. P.: The Practice of Public Relations. 10th Edition. Pearson Prentice Hall, Upper Saddle River,NJ 2007. 442 s.

SEITEL, F. P.: The Practice of Public Relations. International Edition. 11th Edition. Pearson Prentice Hall, Upper Saddle River, NJ 2011. 480 s. ISBN 10: 0-13-705831-4; ISBN 13: 978-0-13-705831-0

SELL, S. K.: Private Power, Public Law: The Globalization of Intellectual Property Rights. Cambridge, UK : Cambridge University Press, 2003.

SENGSTOCK, Ch. A. Jr.: Pursuing the Not-So-Elusive Goal of Perfection. Public Relations Journal, 47, 1991, o. 8.

SENGSTOCK, Ch. A. Jr.: The Quality Issue in Public Relations. Paper presented to the Arthur W. Page Society Meeting. Northwestern University, Evanston, IL, May 31, 1991.

SENGSTOCK, Ch. A. Jr.: Quality in the Communications Process. Schaumburg, IL, Motorola University Press 1997. 46 s.

SEO, D.: Generation React: Activism for Beginners. New York, Ballantine Books, 183 s.

SERDELOVÁ, B.: Spoločné záujmy PR agentúr. Novou profesijnou organizáciou na slovenskom trhu PR je klub PR agentúr SR. Stratégie – príloha Podlinkové aktivity, 1998, No.12, p.12.

SERDELOVÁ, B.: Lobing nie je korupcia? Stratégie, 1999, No 3, p.15.

SERINI, S. A. - TOTH, E. - WRIGHT, D. K. - EMIG, A. G.: Watch for Falling Glass... Women, Men, and Job Satisfaction in Public Relations: A Preliminary Analysis. Journal of Public Relations Research, 9, 1997, No. 2.

SERVANSKÝ, J.: Ministerstvo tají informácie o 40-miliónovej kampani. Národná obroda, 15, 2004, No 121, p. 1.

SEVERIN, A. J. - TANKARD, J. W.: Communication Theories: Origins, Methods and Uses in the Mass Media. 3rd ed. White Plains, NY, Longman 1992.

SEYMANN, M. - ROSENBAUM, M.: The Governance Game: Restoring Boardroom Excellence and Credibility in Corporate America. Mahwah. NJ. Aspatore. 2003.

SHACKFORD, J. A.: David Crockett, the Man nad Legend. Chapel Hill, University of North Carolina Press 1956.

SHALALA, D. E.: The Future of Health-Care Reform in America. National Forum, 53, 1993, No. 3.

SHANNON, C. E. - WEAVER, W.: The Mathematical Theory of Communication. Urbana, University of Illinois Press 1949

SHAPIRO, C.: Corporate Confidential: 50 Secrets Your Company Doesn´t Want to Know - and What to Do About Them. New York. St. Martin´s Press. 2005.

SHAW, M. E. - GOURAN, D. S.: Group Dynamics an Communication. In: DAHNKE, G. L. - CLATTERBUCK, G. W. (ed.): Human Communication: Theory and Research. Belmont, CA, Wadsworth Publishing Company 1990.

SHELL, A. (ed.): Military PIOs Direct "Theater" of War. Public Relations Journal, 47, 1991, No. 3.

SHELL, A.: VNRs: In the News. Public Relations Journal, 48, 1992, No. 12.

SHELL, A.: Communicating in Tough Times. Public Relations Journal, 48, 1992, No. 8.

SHEPHERD, G. J. - JOHN, J. St. - STRIPHAS, T. (ed.): Communications as... Perspectives on Theory. Thousand Oaks,. CA. Sage Publications. 2006.

SHIELDS, M.: What PATCO Did to Labor. Washington Post National Weekly Edition, January 2, 1984.

SHOEMAKER, P. J.: Gatekeeping. Communication Concepts 3. Newbury Park, CA, Sage Publications 1991.

SHOEMAKER, P. J. - REESE, S. D.: Mediating the Message: Theores of Influences on Mass Media Content. New York, Longman 1991.

SHOTWELL, J. M.: Crystallizing Public Hatred: The Ku Klux Klan in the Early 1920s. Master´s thesis. University of Wisconsin-Madison 1974.

SILAS, C. J.: The Environment: Playing to Win. Public Relations Journal, 46, 1990, No. 1.

SIMON, H. A.: The New Science of Management Decision. New York, Harper and Row 1960.

SKLAREWITZ, N.: Cruise Company Handles Crisis by the Book. Public Relations Journal, 47, 1991, No. 5.

SLATER, R.: No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump. Upper Saddle River. NJ. Financial Times/Prentice-Hall. 2005.

SLEDZIK, W. E.: Killing Bambi: The deer population explosion challenges public officials and PR pros. Public Relations Tactics, 5, 1998, No. 3.

Slibný rok pro PR. Strategie, príloha Public relations, 1999, No 2, p.4.

Slnečnice pre školský dvor. Hlas ľudu, 3, 1999, No 77, p.7.

SLOAN, A.: No Hits, Lots of Errors. Newsweek, July 28, 1997.

SMALL, W. J.: Exxon Valdez: How to Spend Billions and Still Get a Black Eye. Public Relations Review, 17, 1991, No. 1.

SMITH, A. G. (ed.): Communication and Culture Readings In the Codes of Human Interaction. New York, Holt, Rinehart and Winston 1966.

SMITH, A. L.: Innovative Employee Communication: A New Approaches to Improving Trust, Teamwork and Performance. Englewood Cliffs, NJ, Prentice-Hall 1991.

SMITH, A. L.: Getting Managers Off Their Butts and into the Communication Game. Communication World, 9, 1992, No. 1.

SMITH, B. L.: When Oprah´s Cattle Battle Came to Amarillo. Public Relations Tactics, 5, 1998, No. 4.

SMITH, G. L. - HEATH, R. L.: Moral Appeals in Mobil Oil´s Op-Ed Campaign. Public Relations Review, 16, No. 4 (Winter 1990).

SMITH, H.: Teach yourself public relations, 1995, 224 s.

SMITH, K. O.: Report of the 1981 Commission on Public Relations Education. Public Relations review, 8, 1982, Summer.

SMITH, C. R.: All Speech Is Created Equal. Long Beach, CA, Freedom of Expression Foundation 1990.

SMITH, P. R.: Marketing Communications. An Integrated Approach. London, Kogan Page 1993. 403 s.

SMITH, R. D.: Strategic Planing for Public Relations. Mahwah. NJ. Lawrence Erlbaum Associates. 2002.

SMITH, R. W.: Women in Public Relations. Public Relations Journal, 24, 1968, October.

SMITH, S. A.: Research and Pseudo-Research in Marketing. Harvard Business Review, 52, 1974, No. 2.

SNOEYENBOES, M. - ALMEDER, R. - HUMBER, J. (ed.): Business Ethics. 3rd ed. Amherts. NY. 2001.

SNYDER, D. P.: The Revolution in the Workplace: What´s Happening to Our Jobs? The Futurist, 30, 1996, No. 2.

SOJKOVÁ, M.: Cena reklamy sa vďaka peoplemetrom pravdepodobne zvýši. Vplyv nového skúmania sledovanosti médií sa podľa odborníkov prejaví na trhu až v roku 2005. Hospodárske noviny, 12, 2004, No 172, p. 2.

SOKOLOWSKI, R.: The Fiduciary Relationship and the Nature of Professions. In: Ethics, Trust and the Professions: Philosophical and Cultural Aspects. (ed.) PELLEGRINO, E. D. - VEATCH, R. M. - LANGAN, J. P. Washington, DC, Georgetown University Press 1991, p. 23-43.

SOTNÍK, A.: Skúškou hovorcu, ktorého činnosť sa podobá práci bodyguarda, je zvládnuť bežnú krízovú komunikáciu. Národná obroda, 9, 1998, No.198, p.9.

SOTNÍK, A.: Obchody so záujmami: Základom zdravej klímy v štáte je transparentná kontrola neobmedzených lobistických praktík. Profit, 2000, No 44, p.26.

Special Report: Whooooo Cares? Weyerheauser Today. Weyerheauser Company, August 1991.

Sponzoring a reálne ciele. Stratégie, 1998, No.7, p.14.

Spreneveril niekto peniaze na kampaň? Pravda, 13, 2003, No 114, p.1.

SPRING, N.: Freedom of Speech vs. Politically Correct Language. Communication World, 9, 1992, No. 5.

STACKS, D. W. - HOCKING, J. E.: Communication Research. 2nd ed. Addison Wesley Longman 1999. 450 p.

STACKS, D. W.: Primer of Public Relations Research. New York : Guilford Press, 2002.

STAKE, R. E.: School Accountability Laws. Journal of Education Evaluation, 4, February 1973.

STAMM, K. R. - BOWES, J. E.: Communicating During an Environmental Decision. Journal of Environmental Education, 3, 1972, No. 3.

STAUBER, J. - RAMPTON, S.: Trust Us, We´re Experts. New York. Penguin Putnam. 2001.

STAUDOHAR, P. D.: The Baseball Strike of 1994-95. Monthly Labor Review, 120, 1997, No. 3.

ST. JOHN, M. J.: Advertising and the promotion industry. 1994, 117 s.

STANLEY, R. E.: Promotion, Advertising, Publicity, Personal selling, Sales promotion. 2. vyd. Prentice-Hall 1982.

STAVROVSKÁ, I.: Budeme sa musieť naučiť lobovať. Konzultačné spoločnosti v Bruseli sú vnímané ako predĺžená ruka európskej byrokracie. Hospodárske noviny, 11, 2003, No 202, p. 18.

STEEVES, H. L. - BOSTIAN, L. R.: A Comparison of Cooperation Levels of Diary and Questionnaire Respondents. Journalism Quarterly, 59, 1982, No. 4.

STEMPEL III, G. H. - WESTLEY, B. H. (ed.): Research Methods in Mass Communication. Englewood Cliffs, NJ, Prentice-Hall 1981.

STENGEL, R.: You´re Too Kind: A Brief History of Flattery. New York. Simon & Schuster. 2000.

STEPHENSON, D. R.: Internal PR Efforts Further Corporate Responsibility: A Report from Dow Canada. Public Relations Quarterly, 28, 1983, No. 2.

STEWART, D. W. - KAMINS, M. A.: Secondary Research: Information Sources and Methods. 2nd ed. Newbury Park, CA, Sage Publications 1993.

STEWART, J. B.: Scenes from a Scandal: The Secret Wolrd of Michael Milken and Ivan Boesky. The Wall Street Journal (Marketplace Section). October 2, 1991, pp. B1 and B8.

STOKES, D.: Discovering Marketing. An Active-Learning Approach. London, DP Publications 1994. 369 s.

STONIER, T. P.: The Communicative Society. IPRA Gold Paper No 5, 1985.

Strany si imidž robia zväčša samy. Ako vystupovať na verejnosti, sa politici učia na tréningoch. SME, 11, 2003, No 137, p. 3.

STREIB, G.: Dusting Off a Forgotten Management Tool: The Citizen Survey. Public Management, 72, 1990, No. 7.

Stretnutie v sieti a na lodi. Stratégie, 1997, No 7, p. 10.

STUART, E.: PR! A Social History of Spin. New York, Basic Books 1997.

STUCHLÍK, P. - DVOŘÁČEK, M.: Marketing na Internetu. Praha, Grada Publishing 2000. 248 p.

Survey of College and University Presidents´ Perceptions of the Public Relations Function. Washington, DC, Council for Advancement and Support of Education 1991.

SVĚTLÍK, J.: Marketingové řízení školy. Praha : Wolters Kluwer 2009. 2. aktualiz. vyd. ISBN 978-80-7357-494-9

SÝKOROVÁ, J.: Interní komunikace se neobejde bez podpory managementu. Strategie, príloha Public relations, 1999, No 2, p.15.

ŠIKUDA, S.: Prezentácia v zahraničí nás bude stáť päťdesiat miliónov. Vláda však opäť odložila otázku koordinácie tohto projektu, námietky má ministerstvo hospodárstva. Národná obroda, 15, 2004, No 47, p.19.

ŠIMEČKA, M. – HRÍB, Š.: Chcela som SDK pomôcť. SME plus, 32, 1998, No.26, p.36.

ŠIMLOVIČOVÁ, I.: Zo 14 len 5 agentúr... splnilo podmienky účasti na verejnom obstaraní predreferendovej kampane o vstupe SR do EÚ. V druhom kole sa hodnotili ich kreatívne projekty. Stratégie, 10, 2003, No 3, p.27.

ŠIMLOVIČOVÁ, I.: Nenechajme to na iných. Projekty predreferendovej kampane agentúr Creo Young & Rubicam a Monarch zvíťazili. Čím presvedčili? Stratégie, 10, 2003, No 4, p. 24.

ŠIMLOVIČOVÁ, I.: Málo kampane, veľa nádeje na našu lepšiu budúcnosť – tak s odstupom času hodnotia sociológovia eurokampaň, prvý významnejší komunikačný projekt novodobej histórie Slovenska. Aké teda bolo naše prvé úspešné referendum očami sociológov? Stratégie, 10, 2003, No 7, p. 18.

ŠIMLOVIČOVÁ, I.: NATO – lepšie ako referendum? Krátko po predreferendovej kampani, je tu nový komunikačný projekt štátu – zvýšenie podpory verejnosti pre členstvo SR v NATO. Aké sú ciele kampane a ktorá z agentúr vyhrala súťaž? – Stratégie, 10, 2003, No 8, p. 24.

ŠIMLOVIČOVÁ, I.: Veľa sa zmenilo... hovorí na margo pripravovaného projektu na zvýšenie podpory verejnosti pre vstup SR do NATO Tatiana Rosová, poradkyňa premiéra pre výskum verejnej mienky a komunikáciu. – Stratégie, 10, 2003, No 8, p. 25.

ŠIMULČÍK, R.: Ako vyhodnocovať výkon PR agentúry? Stratégie, 1998, No.6, p.12.

Šíšová, L.: Termínu Public relations se v zásadě nebráním. Rozhovor s Vadimom Petrovom, tlačovým hovorcom Úradu vlády ČR. Strategie1995, No 12, p. 10.

Šíšová, L.: Jen tiskovky nestačí. Rozhovor s Evženom Cekotom, prezidentom Asociácie PR agentúr ČR. Strategie News 1997, No 9, p. 6.

ŠMEJKAL, V.: Povolání: lobbyista. Strategie, 1997, No 6, s. 17-18.

ŠMEJKAL, P.: Muzejní PR není muzeální. Strategie. No 7, p. 20.

ŠTRBAVÁ, A.: Otvorenosť informácií je základom budovania imidžu a dobrého mena firmy. Komunikácia / Ak sa podnik rozhodne nekomunikovať, stráca kontrolu nad vytváraním povesti o sebe. Národná obroda, 10, 1999, No 86, p.5.

ŠTRBAVÁ, A.: Na krízovú komunikáciu sú v SR pripravené najmä firmy so zahraničnou účasťou. Public relations / Podnik, ktorý má vypracovaný krízový manuál, nestráca čas rozhodovaním, kto bude verejnosť informovať. Národná obroda, 10, 1999, No 98, p.5.

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