Ivan Žáry - Literatúra

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CABANOVÁ, Z.: Zákaznícka pieseň. Slov. Profit, 5, 1997, No. 40, p. 7.

CABANOVÁ, Z.: Publicita pôsobí na cieľové skupiny dlhodobo a dôveryhodne, pre čitateľa je článok v novinách alebo rozhovor v rozhlase zárukou objektívnosti. Jedným z najvyužívanejších nástrojov public relations v SR sú mediálne vzťahy. Národná obroda, 9, 1998, No. 280, p.5.

CADWALLADER, M. L.: The Cybernetic Analysis of Change in Complex Social Organizations. In: Communication and Culture Readings In the Codes of Human Interaction, p. 396-401. ed. SMITH, A. G. New York, Holt, Rinehart and Winston 1966.

CAMPBELL, A.: The Power of Mission: Aligning Strategy and Culture. Planning Review, 20, 1992, No. 5.

CANCEL, A. E. - CAMERON, G. T. - SALLOT, L. M. - MITROOK, M. A.: It Depends: A Contingency Theory of Accommodation in Public Relations. Journal of Public Relations Research, 9, 1997, No. 1.

CANFIELD, C.: Sam Adams´Revolution (1765-1776). New York, Harper and Row 1976.

CANNON, C.: The Great Flack Flap. Washington Journalism Review, 4, September 1982.

CANNON, W. B.: The Wisdom of the Body. New York, W. W. Norton and Company 1939.

CANTRIL, H.: Gauging Public Opinion. Princeton. NJ. Princeton University Press. 1972.

CARDWELL, J.: Learning to Waltz with Human Resources. The Public Relations Strategist, 2, 1996, No. 1, p. 44.

CAPRONI, P. J.: Management Skills for Everyday Life: The Practical Coach. Upper Saddle River. NJ. Prentice Hall. 2004.

CARTER, R. F.: Communication and Affective Relations. Journalism Quarterly, 42, 1965, No. 2.

CAYWOOD, C. L. (ed.): The Handbook of Strategic Public Relations and Integrated Communications. New York, McGraw-Hill 1997.

CEDZO, K. L.: Forecast 1993: Increased Scrutiny of Nonprofit Ups Stakes. Public Relations journal, 49, 1993, No. 1.

CENTER, A. H. - JACKSON, P.: Public Relations Practices: Managerial Case Studies and Problems. 5th ed. Upper Saddle River, NJ, Prentice-Hall 2000.

Certifikace APRA je humbuk – říká Technika Public Relations. Na otázky MM odpovídá Roman Bajčan, ředitel firmy Technika Public Relations. Marketing Magazine, 2003, No 2, p.61.

CHEE, H. - HARRIS, R.: Marketing. A global perspective. 1993, 383 s.

Cigarette Smoking Among Adults - United States, 2004. Morbidity and Mortality Weekly Report 2005. 54 (44), p. 1121-1124.

CLARKE, J. I. C.: My Life and Memories. New York, Dodd, Mead 1955.

CLARKE, T.: Lipstick on a Pig. New York : Free Press, 2006.

CLINE, C. G.: Public Relations: The $1 Million Penalty for Being a Woman. In: Women in Mass Communication: Challenging Gender Values. ed. CREEDON, P. J. Newbury Park, CA, Sage Publications 1989, p. 263-275.

CLYMER, A.: Congress Passes Bill to Disclose Lobbyists´ Roles. New York Times, November 30, 1995, sec. A, p. 1.

COCHRANE, Ch. - BARASCH, K. L.: Marketing Problem Solver. 3rd ed. Radnor, PA, Chilton Bok Company 1989.

COEN, T.: Improve Phoneroom Efficiency. The Frame, November 1997.

COLE, J.: Boeing Names New Managers, Alters Structure. The Wall Street Journal, 1997, 5. august, p. B7.

COLLINS, D.: Ten Rules of Editorial Etiquette. How to Establish a Strong Working Relationship with Editors. Public Relations Quarterly, 39, 1994, No 3, p. 8.

Congressional Record, 60th Congress, House Rules Committee, 1st sess., 1908, vol. 42.

CONTE, Ch.: Angels in the Newsroom. Governing, 9, 1996, No. 11.

CORDTZ, D.: American Business: The Golden Century. Financial World, 160, 1991, No. 13.

Corporate Communications Benchmark 1997. Section II. Report prepared by Edelman PR Worldwide, Opinion Research Corporation, and Integrated Marketing Communications Department, Northwestern University.

CORRADO, F. M.: Media for Managers. Englewood Cliffs 1984.

CORRADO, F. M.: Getting the Word Out (How Managers Can Create Value with Communications). Business One Irwin Inc., Illinois 1993.

COSTA, D.: Winning with a Short-Subject Film. Public Relations Journal, 38, 1982, No. 9.

COTTIER, R. T.: Communication: A Management Strategy, Not a Professional Technique. Vital Speeches, 53, 1987, No. 18, p. 556-559.

COULTER, A.: Slander: Liberal Lies about the American Right. New York. 2002.

COUSINS, J. - ROBINSON, L. (ed.): The Online Manual: A Practical Guide to Business Databases. 2nd ed. Cambridge, MA, Blackwell Publishers 1993.

COX, M. S.: Media Relations and the Content of Business News. Master of Science in Mass Communication thesis. San Diego State University, May 1983.

CREEDON, P. J. : Public Relations History Misses "Her Story". Journalism Educator, 44, 1989, No. 3.

CREEDON, P. J. (ed.): Women in Mass Communication. 2nd ed. Newbury Park, CA, Sage 1993.

CREEDON, P. J. (ed.): Women in Mass Communication: Challenging Gender Values. Newbury park, CA, Sage Publifcations 1989.

CREEL, G.: How We Advertised America. New York, Harper & Brothers 1920.

CRESPI, I.: The Public Opinion Process: How the People Speak. Mahwah, NJ, Lawrence Erlbaum Associates 1997.

Crooks, Conmen, and Clowns: Businessmen in TV Entertainment. Washington, DC, Media Institute 1981.

CROFT, A. C.: Delayed Action Allows Informed Response. Public Relations Journal, 48, 1992, No. 5.

CROUTHAMEL, J. L.: Did the Second Bank of the United States Bribe the Press? Journalism Quarterly, 36, 1959, Winter.

CROWTHER, C.: Researching Your Way to a Good Job. New York, John Wiley & Sons 1993. www.wiley.com

CUNNINGHAM, N. E. Jr.: John Beckley: An Early American Party Manager. William and Mary Quarterly, 13, 1956, Januray.

CURTAIN, M.: Packaging Reality: The Influence of Fictional Forms on the Early Development of Television Documentary. Journalism Monographs, 137, February 1993.

CURTI, M.: The Growth of American Thought. 3rd ed. New York, Harper and Row 1964.

CUTLIP, S. M.: A Public Relations Bibliography. Madison, University of Wisconsin Press 1957, 1965.

CUTLIP, S. M.: History of Public Relations Education in the United States. Journalism Quarterly, 38, 1961, Summer.

CUTLIP, S. M.: Fund Raising in the United States: Its Role in America´s Philanthropy. New York, NJ, Rutgers University Press 1965.

CUTLIP, S. M.: The Nation´s First Public Relations Firm. Journalism Quarterly, 43, 1966, Summer.

CUTLIP, S. M.: Advertising Higher Education: The early Years of College Public Relations. College and University Journal, 9, 1970, November, part I, and 10, 1971, January, part II.

CUTLIP, S. M.: Attendant Responsibility: Public Relations and the SEC. Public Relations Journal, 41, 1985, No. 1, p. 26-31.

CUTLIP, S. M.: Fundraising in the United States. New Brunswick, NJ, Transaction Publishers 1990.

CUTLIP, S. M.: The Tobacco Wars: A Matter of Public Relations Ethics. Journal of Corporate Public Relations, 3, 1992-1993, p. 26-31.

CUTLIP, S. M.: The Unseen Power: Public Relations - A History. Hillsdale, NJ. Lawrence Erlbaum Associates 1994.

CUTLIP, S. M.: Public Relations History: From the 17th to the 20th Century. Hillsdale, NJ, Lawrence Erlbaum Associates 1995.

CUTLIP, S. M. - CENTER, A. H. - BROOM, G. M.: Effective Public Relations. 8th ed. Prentice-Hall 2000. 588 pp

ČAMBALÍK, M.: Haulík: Informačné kampane vlády sú často neúčinné. Hovorca vicepremiéra Csákyho tvrdí, že na výbere tém spolupracuje s ministerstvami, rezort práce o ničom nevie. Národná obroda, 15, 2004, No 236, p. 2.

ČÁNIOVÁ, E. K.: Sedem pionierskych zastavení. Stratégie – príloha Podlinkové aktivity, 8, 2001, No 4, p.8.

ČECHOVÁ, R.: Nedělejte nic, co nedokážete změřit. Strategie, 1999, No 4, p.6.

ČECHOVÁ, R.: Čtení mezi řádky. Strategie, 1999, No 5, p.21.

ČECHOVÁ, R.: Lobbing ano, či ne? Strategie, 1999, No 7, p. 26.

ČECHOVÁ, R.: Případová studie Honda. Strategie, 1999, No 7, p. 13.

ČELKOVÁ, O.: Lobing nemá na Slovensku dobrú povesť. Hospodárske noviny, 11, 2003, No 100, p.1.

ČELKOVÁ, O.: Správny lobing obchádza korupciu a robí dobré zákony. V strednej Európe sa legislatíva tvorí vo vákuu a štátni úradníci sú k návrhom zvonka podozrievaví. – Hospodárske noviny, 11, 2003, No 100, p.17.

ČERNÝ, P.: Firma musí komunikovať. Nedávno zavítala do Bratislavy aj špička svetového PR priemyslu. Medzi inými aj David Drobis, prezident medzinárodnej organizácie ICCO – International Communications Consultancy Organisation. Stratégie, 9, 2002, No 5, p.14.

ČIKOVSKÝ, K.: Efektívne prelomili konzervatívne postupy Aegon a VÚB Generali. Allianz a Crédit Suisse sa oplatilo ostať pri usmiatych tvárach a katalógových fotkách. Trend, 15, 2005, No 2, p.26.

ČIKOVSKÝ, K.: Kto zásah televíznej reklamy preceňoval, má problém. Reklamné prestávky sú na tento rok takmer vypredané, obchodovať sa podľa peoplemetrov začne naplno začiatkom budúceho roka. – Trend, 14, 2004, No 43, p. 12.

ČIKOVSKÝ, K.: Načo sú PR biznisu certifikáty? Interel PR už certifikáciami prešiel, do konca roka ho majú nasledovať všetci ostatní členovia asociácie. Trend, 15, 2005, No 4, p. 30.

ČIKOVSKÝ, K. - SOBINKOVIČ, B.: Jozef Marko: Niekedy som zahmlieval, ale neklamal som. Podľa odchádzajúceho hovorcu železiarní je poskytovanie negatívnych informácií o konkurencii bežnou praxou. Trend, 12, 2002, No 23, p.20A.

ČIKOVSKÝ, M.: Správny hovorca ba mal predovšetkým tvoriť, nielen reprodukovať to, čo vytvorili iní. SME, 7, 1999, No 126, p.1.

ČIMOVÁ, D. – ŠPÁNI, I.: V prezentácii Slovenska zatiaľ nie je jasno. Hlavným problémom je roztrieštenosť záujmov a financovania medzi viaceré ministerstvá a inštitúcie. Hospodárske noviny, 12, 2004, No 33, p.3.

Členské agentury APRA. Strategie news, zvláštní příloha Public Relations, 1997, No8, p. 10-15.

Čo je PR článok? Stratégie, 1997, No 11, p. 18.

Čo s imidžom Slovenska? Piate tohtoročné číslo bezplatného e-mailového mesačníka o komunikácii, public relations a marketingu. SME, 11, 2003, No 147, p. 15.

Čo znamená kvalita v PR? Stratégie, 2000, No 1, p. 14.

Periodiká

Cable World - Cable World Associates, 1905 Sherman Street, Suite 1000, Denver, CO 80203.

Communications World - International Association of Business Communicators, One Hallidie Plaza, Suite 600, San Francisco, CA 94102, USA

Communiqué - štvrťročník Canadian Public Relations Society (CPRS)

Corporate Communications. An International Journal - Bradford, UK (MCB University Press)

Corporate Reputation Review - Henry Stewart Publications, Russell House, 28/30 Little Russell Street, London WC1A 2HN, United Kingdom