W
Literatúra je zoradená podľa abecedy. Kliknite na príslušné písmeno a otvorí sa vám osobitná stránka.
A
B C
D E
F G
H
CH I
J K
L
M N
O P
Q
R S
T U
V
W X
Y Z
DOMOV
|
WADE,
J.: Dealing Effectively With the Media. Crisp Publications 1992. |
|
WALLACE,
I.: The Fabulous Showman: Life and Times of P. T. Barnum. New
York, Alfred A. Knopf 1959. |
|
WALSH,
F.: Public Relations Firm Charged with Insider Trading. Public
Relations Journal, 42, 1986, N. 5, p. 10. |
|
WALSH,
M. L.: Building Citizen Involvement: Strategies for Local
Government. Washington, DC, International City/County Management
Association 1997. |
|
WALTERS,
J.: The Shrink-Proof Bureaucracy. Governing, 5, 1992,
No. 6. |
|
WALTON,
W. S. - BRISSMAN, Ch. P.: Corporate Communications Handbook: A
Guide for Managing Unstructured Disclosure in Today´s Corporate
Environment. New York, Clark Boardman Co. 1989. |
|
WANTA,
W.: The Public and the National Agenda: How People Learn about
Important Issues. Mahwah, NJ, Lawrence Erlbaum Associates 1997. |
|
WARREN,
J. - PEMBERTON, S.: Short Narrative of the Horrid Massacre in
Boston. In: Tracts of the American Revolution, 1763-1776. (ed.)
JENSEN, M. New York, Bobbs Merrill 1967. |
|
Wartime
News Coverage Guidelines Are Okayed. O´Dwyer´s Washington
Report, 2, 1992, No. 10. |
|
Washington
Representatives. 15th ed. Washington, DC. Columbia Books 1991. |
|
WATKINS,
Ch.: An Analytical Model of Conflict. Speech Monographs, 41,
1974, No. 1. |
|
WEAVER,
D. H. - WILHOIT, G. C.: The American Journalist: A Portrait of
U.S. News People and Their Work. 2nd ed. Bloomington, Indiana
University Press 1991. |
|
WEAVER,
W.: The Mathematics of Communications. In: Communication and
Culture: Reading in the Codes of Human Interaction. ed. SMITH, A.
G. New York, Holt, Rinehart and Winston 1966. |
|
Web
Site Story. Public Relations Tactics, 3, 1996, No. 8. |
|
WEBB,
E. J. - CAMPBELL, D. T. - SCHWARTZ, R. D. - SECHREST, L.:
Unobtrusive Measures: Nonreactive Research in the Social Sciences.
Chicago, Rand McNally 1966. |
|
WEBER,
R. P.: Basic Content Analysis. Beverly Hills, CA, Sage
Publications 1985. |
|
WEBSTER,
J. G.: Audience Behavior in the Media Environment. Journal of
Communication, 36, 1986, No. 3. |
|
WEEKS,
H.: The Development of Public Relations as an Organized
Activity in a Protestant Denomination. Master´s thesis. American
University 1963. |
|
WEINBERG,
A. - WEINBERG, L.: The Muckrakers. New York, Simon and
Schuster 1961. |
|
WEINER,
E.: Business in the 21st Century. The Futurist, 26, 1992, No.
2. |
|
WEINER,
E. - BROWN, A.: Insider´s Guide to the Future: A Preview of
What Life Will Be Like over the Next 20 Years. Greenwich, CT,
Boardroom Books 1997. |
|
WEINER,
S.: Profit without Pollution. Forbes, 139, 1987, No.
11. |
|
WEISS,
C. H.: Between the Cup and the Lip. Evaluation, 1,
1973, No. 1. |
|
WEISSBERG, R.:
Polling, Policy and Public Opinion: The Case Against Heeding the "Voice
of the People". New York, St. Martin´s Press. 2002. |
|
WERTHAM,
F.: Seduction of the Innocent. New York, Rinehart 1954. |
|
WHARTON
- KELLOG: Mastering Marketing. Financial Times - Prentice Hall
2000. |
|
Where
to Study Public Relations. New York, Public Relations Society
of America 1991. |
|
WHITE,
J.: How to Understand and Manage Public Relations. London
Century Business 1991. 194 s. |
|
WHITE,
J. - MAZUR, L.: Strategic Communications Management: Making
Public Relations Work. Workingham, UK, Addison-Wesley 1995. |
|
WHITE,
J. - MAZUR, L.: Strategic Communications
Management (Making Public Relations Work). Bookcraft Ltd, Somerset
1996. |
|
WHYTE,
W. H.: Is Anybody Listening? New York, Simon and Schuster
1952. |
|
WIENER,
N.: Cybernetics. Cambridge, MA, MIT Press 1948. |
|
WILCOX, D. (ed.):
Public Relations: Strategies and Tactics. 7th ed. Boston. Allyn &
Bacon. 2005. |
|
WILCOX,
D. L. - NOLTE, L. W.: Public Relations Writing and Media
Techniques. 3rd ed. New York, Addison Wesley Longman 2001. |
|
WILCOX,
D. L. - AULT, P. H. - AGEE, W. K.: Public Relations
Strategies and Tactics. 5th ed. New York, HarperCollins College Publishers
1998. |
|
WILENSKY,
H. L.: Organizational Intelligence: Knowledge and Policy in
Government and Industry. New York, Basic Books 1967. |
|
WILLER,
K.: Firemní publikace – za horizontem šero. Strategie,
1999, No 1, p.18. |
|
WILLIAMS,
C.: Public relations pre neziskové organizácie.
Bratislava, Foundation for a Civil Society 1997. 14 s. |
|
WILLIAMS,
D.: In Defence of the (Properly Executed) Press Release.
Public Relations Quarterly, 39, 1994, No 3, p. 5-7. |
|
WILLIAMS,
F.: Reasoning with Statistics. 4th ed. New York, Holt,
Rinehart and Winston 1991. |
|
WILLIAMS,
F.: The New Communications, 3rd ed. Belmont, CA, Wadsworth
Publishing Company 1992. |
|
WILLIAMSON,
L. M.: Collective Bargaining in 1993: Jobs Are the Issue.
Monthly Labor Review, 116, 1993, No. 1. |
|
WILLIS,
J.: Journalism: State of the Art. New York, Praeger Publishers
1990. |
|
WILSON
II, C. C. - GUTIÉRREZ, F.: Public Relations: An Opportunity
to Influence the Media. In: Facing Difference: Race, Gender, and
Mass Media. ed. BIAGI, S. - KERN-FOXWORTH, M. Thousand Oaks, CA,
Pine Forge Press 1997. |
|
WIMMER,
R. D. - DOMINICK, J. R.: Mass Media Research. An
Introduction. 5th ed. Ed. Belmont, CA, Wadsworth Publishing
Company 1997. |
|
WINKLER,
A. M.: The Politics of Propaganda: The Office of War
Information 1942-45. New Haven, Yale University Press 1978. |
|
WINNER,
P.: Effective PR Management. A Guide to Corporate Survival.
2nd ed. London, Kogan Page 1993. |
|
Wireless
City. The Futurist, 27, 1993, No. 2. |
|
WISEMAN,
R. L. - SCHENCK-HAMLIN, W.: A Multidimensional Scaling
Validation of an Inductively Derived Set of Compliance- Gaining
Strategies. Communucation Monographs, 48, 1981, No. 4. |
|
WOLFF,
L.: Lockout. New York, Harper and Row 1965. |
|
WOOD,
G. – BOURKE, T.: Význam lobingu. NonProfit, 1998, No.
3-4, p.8. |
|
WOOD, T.:
Communication Theories in Action: An Introduction. Belmont. CA.
Wadsworth. 1997. |
|
WOODROOF,
R. H.: Forecast 1992: Find a Niche That´s Relevant. Public
Relations Journal, 48, 1992, No. 1. |
|
WORTH,
M. J. - ASP II, J. W.: The Development Officer in Higher
Education: Toward an Understanding of the Role. ASHE-ERIC Higher
Education Report N. 4. Washington, DC, George Washington
University, Graduate School of Education and Human Development
1994. |
|
WORTH,
M. J. - ASP II, J. W.: Salesperson, Catalyst, Manager, Leader.
Currents, February 1996. |
|
WRAGG,
D.: Targeting Media Relations. London, Kogan Page 1993. |
|
WRAGG,
D.: The effective use of sponsorship. 1994, 125 s. |
|
WRIGHT,
D.: Ethics Research in Public Relations: An Overview. Public
Relations Review, 15, 1989, No. 2. |
|
WRIGHT,
D. (ed.): Special Issue: Ethics in Public Relations. Public
Relations Review, 15, 1989, No. 2. |
|
WRIGHT,
D. (Principal Investigator): Corporate Communications Policy
Concerning the Internet: A Survey of the Nation´s Senior-Level
Corporate Public Relations Officers. Gainsville, FL: The Institute
for Public Relations Research and Education 1998. |
|
WULFEMEYER, K. T. - FRAZIER, L.: The Ethics of Video News
Releases: A Qualitative Analysis. Journal of Mass Media Ethics, 7,
1992, No. 3. |
|
WYATT, E.:
Oprah Calls Defense of Author a "Mistake". New York Times,
January 27, 2006. |
|