W

 

Literatúra je zoradená podľa abecedy. Kliknite na príslušné písmeno a otvorí sa vám osobitná stránka.

A B C D E F G H CH I J K L M N O P Q R S T U V W X Y Z

DOMOV

bullet 
WADE, J.: Dealing Effectively With the Media. Crisp Publications 1992.
bullet 
WALLACE, I.: The Fabulous Showman: Life and Times of P. T. Barnum. New York, Alfred A. Knopf 1959.
bullet 
WALSH, F.: Public Relations Firm Charged with Insider Trading. Public Relations Journal, 42, 1986, N. 5, p. 10.
bullet 
WALSH, M. L.: Building Citizen Involvement: Strategies for Local Government. Washington, DC, International City/County Management Association 1997.
bullet 
WALTERS, J.: The Shrink-Proof Bureaucracy. Governing, 5, 1992, No. 6.
bullet 
WALTON, W. S. - BRISSMAN, Ch. P.: Corporate Communications Handbook: A Guide for Managing Unstructured Disclosure in Today´s Corporate Environment. New York, Clark Boardman Co. 1989.
bullet 
WANTA, W.: The Public and the National Agenda: How People Learn about Important Issues. Mahwah, NJ, Lawrence Erlbaum Associates 1997.
bullet 
WARREN, J. - PEMBERTON, S.: Short Narrative of the Horrid Massacre in Boston. In: Tracts of the American Revolution, 1763-1776. (ed.) JENSEN, M. New York, Bobbs Merrill 1967.
bullet 
Wartime News Coverage Guidelines Are Okayed. O´Dwyer´s Washington Report, 2, 1992, No. 10.
bullet 
Washington Representatives. 15th ed. Washington, DC. Columbia Books 1991.
bullet 
WATKINS, Ch.: An Analytical Model of Conflict. Speech Monographs, 41, 1974, No. 1.
bullet 
WEAVER, D. H. - WILHOIT, G. C.: The American Journalist: A Portrait of U.S. News People and Their Work. 2nd ed. Bloomington, Indiana University Press 1991.
bullet 
WEAVER, W.: The Mathematics of Communications. In: Communication and Culture: Reading in the Codes of Human Interaction. ed. SMITH, A. G. New York, Holt, Rinehart and Winston 1966.
bullet 
Web Site Story. Public Relations Tactics, 3, 1996, No. 8.
bullet 
WEBB, E. J. - CAMPBELL, D. T. - SCHWARTZ, R. D. - SECHREST, L.: Unobtrusive Measures: Nonreactive Research in the Social Sciences. Chicago, Rand McNally 1966.
bullet 
WEBER, R. P.: Basic Content Analysis. Beverly Hills, CA, Sage Publications 1985.
bullet 
WEBSTER, J. G.: Audience Behavior in the Media Environment. Journal of Communication, 36, 1986, No. 3.
bullet 
WEEKS, H.: The Development of Public Relations as an Organized Activity in a Protestant Denomination. Master´s thesis. American University 1963.
bullet 
WEINBERG, A. - WEINBERG, L.: The Muckrakers. New York, Simon and Schuster 1961.
bullet 
WEINER, E.: Business in the 21st Century. The Futurist, 26, 1992, No. 2.
bullet 
WEINER, E. - BROWN, A.: Insider´s Guide to the Future: A Preview of What Life Will Be Like over the Next 20 Years. Greenwich, CT, Boardroom Books 1997.
bullet 
WEINER, S.: Profit without Pollution. Forbes, 139, 1987, No. 11.
bullet 
WEISS, C. H.: Between the Cup and the Lip. Evaluation, 1, 1973, No. 1.
bullet 
WEISSBERG, R.: Polling, Policy and Public Opinion: The Case Against Heeding the "Voice of the People". New York, St. Martin´s Press. 2002.
bullet 
WERTHAM, F.: Seduction of the Innocent. New York, Rinehart 1954.
bullet 
WHARTON - KELLOG: Mastering Marketing. Financial Times - Prentice Hall 2000.
bullet 
Where to Study Public Relations. New York, Public Relations Society of America 1991.
bullet 
WHITE, J.: How to Understand and Manage Public Relations. London Century Business 1991. 194 s.
bullet 
WHITE, J. - MAZUR, L.: Strategic Communications Management: Making Public Relations Work. Workingham, UK, Addison-Wesley 1995.
bullet 
WHITE, J. - MAZUR, L.: Strategic Communications Management (Making Public Relations Work). Bookcraft Ltd, Somerset 1996.
bullet 
WHYTE, W. H.: Is Anybody Listening? New York, Simon and Schuster 1952.
bullet 
WIENER, N.: Cybernetics. Cambridge, MA, MIT Press 1948.
bullet 
WILCOX, D. (ed.): Public Relations: Strategies and Tactics. 7th ed. Boston. Allyn & Bacon. 2005.
bullet 
WILCOX, D. L. - NOLTE, L. W.: Public Relations Writing and Media Techniques. 3rd ed. New York, Addison Wesley Longman 2001.
bullet 
WILCOX, D. L. - AULT, P. H. - AGEE, W. K.: Public Relations Strategies and Tactics. 5th ed. New York, HarperCollins College Publishers 1998.
bullet 
WILENSKY, H. L.: Organizational Intelligence: Knowledge and Policy in Government and Industry. New York, Basic Books 1967.
bullet 
WILLER, K.: Firemní publikace – za horizontem šero. Strategie, 1999, No 1, p.18.
bullet 
WILLIAMS, C.: Public relations pre neziskové organizácie. Bratislava, Foundation for a Civil Society 1997. 14 s.
bullet 
WILLIAMS, D.: In Defence of the (Properly Executed) Press Release. Public Relations Quarterly, 39, 1994, No 3, p. 5-7.
bullet 
WILLIAMS, F.: Reasoning with Statistics. 4th ed. New York, Holt, Rinehart and Winston 1991.
bullet 
WILLIAMS, F.: The New Communications, 3rd ed. Belmont, CA, Wadsworth Publishing Company 1992.
bullet 
WILLIAMSON, L. M.: Collective Bargaining in 1993: Jobs Are the Issue. Monthly Labor Review, 116, 1993, No. 1.
bullet 
WILLIS, J.: Journalism: State of the Art. New York, Praeger Publishers 1990.
bullet 
WILSON II, C. C. - GUTIÉRREZ, F.: Public Relations: An Opportunity to Influence the Media. In: Facing Difference: Race, Gender, and Mass Media. ed. BIAGI, S. - KERN-FOXWORTH, M. Thousand Oaks, CA, Pine Forge Press 1997.
bullet 
WIMMER, R. D. - DOMINICK, J. R.: Mass Media Research. An Introduction. 5th ed. Ed. Belmont, CA, Wadsworth Publishing Company 1997.
bullet 
WINKLER, A. M.: The Politics of Propaganda: The Office of War Information 1942-45. New Haven, Yale University Press 1978.
bullet 
WINNER, P.: Effective PR Management. A Guide to Corporate Survival. 2nd ed. London, Kogan Page 1993.
bullet 
Wireless City. The Futurist, 27, 1993, No. 2.
bullet 
WISEMAN, R. L. - SCHENCK-HAMLIN, W.: A Multidimensional Scaling Validation of an Inductively Derived Set of Compliance- Gaining Strategies. Communucation Monographs, 48, 1981, No. 4.
bullet 
WOLFF, L.: Lockout. New York, Harper and Row 1965.
bullet 
WOOD, G. – BOURKE, T.: Význam lobingu. NonProfit, 1998, No. 3-4, p.8.
bullet 
WOOD, T.: Communication Theories in Action: An Introduction. Belmont. CA. Wadsworth. 1997.
bullet 
WOODROOF, R. H.: Forecast 1992: Find a Niche That´s Relevant. Public Relations Journal, 48, 1992, No. 1.
bullet 
WORTH, M. J. - ASP II, J. W.: The Development Officer in Higher Education: Toward an Understanding of the Role. ASHE-ERIC Higher Education Report N. 4. Washington, DC, George Washington University, Graduate School of Education and Human Development 1994.
bullet 
WORTH, M. J. - ASP II, J. W.: Salesperson, Catalyst, Manager, Leader. Currents, February 1996.
bullet 
WRAGG, D.: Targeting Media Relations. London, Kogan Page 1993.
bullet 
WRAGG, D.: The effective use of sponsorship. 1994, 125 s.
bullet 
WRIGHT, D.: Ethics Research in Public Relations: An Overview. Public Relations Review, 15, 1989, No. 2.
bullet 
WRIGHT, D. (ed.): Special Issue: Ethics in Public Relations. Public Relations Review, 15, 1989, No. 2.
bullet 
WRIGHT, D. (Principal Investigator): Corporate Communications Policy Concerning the Internet: A Survey of the Nation´s Senior-Level Corporate Public Relations Officers. Gainsville, FL: The Institute for Public Relations Research and Education 1998.
bullet 
WULFEMEYER, K. T. - FRAZIER, L.: The Ethics of Video News Releases: A Qualitative Analysis. Journal of Mass Media Ethics, 7, 1992, No. 3.
bullet 
WYATT, E.: Oprah Calls Defense of Author a "Mistake". New York Times, January 27, 2006.
 

 

 Literatúra je zoradená podľa abecedy. Kliknite na príslušné písmeno a otvorí sa vám osobitná stránka.

A B C D E F G H CH I J K L M N O P Q R S T U V W X Y Z

DOMOV